3 Social Media Plugins That Boost Engagement

Posted by David McGraw in Development

Do you ever feel like your website is an echo chamber? It’s probably because you’re posting the same old content with little feedback and interaction from your target audience. The truth is, page hits only go so far. Your top marketing metric should be engagement—and social media plugins are the place to start. Ready to Read the full article…

WordPress Theme Customizations 101

Posted by David McGraw in Development

A wise band once said: Any way you want it, that’s the way you need it. It’s a lyric that speaks volumes to WordPress theme customization—well, maybe not specifically, although site design it’s not unlike building a relationship. The point is: getting what you want out of a site is the key creating not only Read the full article…

3 Secret Strategies of Top Grossing Apps

Posted by David McGraw in Development

Take a peek at the Apple App Store’s top charts and you might dismiss the results as another bunch of kids’ games. However, if you look closely, you’ll see a few carefully curated utility apps that profit from all things, including health & fitness and even photo & video. Whatever the niche, this top grossing Read the full article…

Content Matters: 3 Reasons Your Website Needs a Blog

Posted by David McGraw in Development

Content matters to inbound marketing. It’s the one major reason your website needs a blog. But it’s not enough to simply start an online dialogue. You need a strategy. Sure, a blog can drive traffic; yet, if you don’t understand how it’s employed, you’re unlikely to ever harness its full potential as a promotional tool. Read the full article…

The Pros & Cons of 4 Types of Website Ads

Posted by David McGraw in Development

Website advertisements, sometimes known as online display ads, can be used for two reasons: as an alternative income source from the presentation of content from non-competitive, third-party establishments; or as inbound marketing or directives to check out company-produced content such as sale items, eBooks, and more. Whatever the reason for your website ads, know that Read the full article…

The ABCs of A/B Testing

Posted by David McGraw in Development

While shopping at a store, have you ever noticed two similar items? Maybe you were drawn to one based on the color, graphics, or text of its packaging? This common experience is not unlike A/B testing. However, when it comes to marketing, the A/B test may seem more like buzz-phrase than an actual tool for Read the full article…