halloween marketing ideas and promotions

7 effective Halloween marketing ideas to scare up sales

Halloween is a perfect time for businesses to get creative and have some fun. Need some great Halloween marketing ideas? This holiday season gives you the opportunity to capture the attention of your audience and excite and engage new customers — and impact your bottom line.

Consider trying several of these gems for your Halloween promotions:

Creative Halloween marketing ideas to drive more business

  1. Create festive holiday package deals

  2. create festive halloween package deals for the holiday

    People love convenience. The quicker they can find something they would love to buy — the better. Create bundles of your products that could tie into the season. From fashion to food, creating a spooky or cutesy package deal can really help move product.

  3. Host a special event

  4. Small businesses rely on their communities — and giving back matters. Consider hosting a costume competition, party, or combo costume and how-to event at your brick and mortar store. Provide a few prizes, give away candy, and set up a fun, themed background that would be awesome for selfies. This not only endears you to the customers at hand but can expand your reach exponentially across social media platforms. Don’t forget to create a hashtag for the event!

  5. Support your audience’s Halloween adventures on social media

  6. One of the easiest Halloween marketing ideas is to spend some time supporting your audience/followers during this time of year. Share their kid’s costume photos. Comment on their creative Halloween projects. Retweet images of their spooky decorations. The visual storytelling around Halloween is a tremendous opportunity to connect and engage existing customers — and attract new ones.

    halloween photo contests on social media

  7. Brand trick-or-treat bags with your logo

  8. Have them ready to hand out several weeks before Halloween. Keep them near the register or visible near the front. A limited expense for a lot of exposure! Did you know that you can also order candy with your logo on it too? Double down for double the benefits!

  9. Incorporate Halloween images & decorations across your branding

  10. incorporate halloween images into your branding during the holidays

    Decorate your social media pages and advertisements with jack-o’-lanterns, spider webs, bats, cats, rats, and more! If you have a brick and mortar store or office, find an intriguing theme. From superheroes to zombies, making it distinctive will stick in people’s brains. This time of year is supposed to be fun — take advantage of it, excite your customers, and generate new leads.

  11. Be creative with Halloween hashtags

  12. Quality, engaging content is critical to an effective social media strategy. Hashtags expand the reach of that content and Halloween is no exception. Be creative with hashtags and challenge your followers to create their own too. Alliteration and rhyming elicit smiles and shares. Incorporating popular culture (when appropriate) does too.

    best halloween hashtags for social media

    Think about how you can align your company name or products with Halloween themes and run with it. If you have a restaurant that sells hot dogs or hamburgers, try things like #Halloweenies or #Ghostburgers. This kind of frivolity has the ability to endear your audience to you for the long haul. Don’t forget to include images with your posts when you can! Get invested and reap the rewards.

  13. Publish a spooky video

  14. You can’t neglect video when it comes to effective Halloween marketing ideas. It continues to be tops in “clickability” and sharing. It doesn’t have to be too complicated and certainly not very long. 30 seconds or even 10 seconds will work for rapidly scrolling timelines on the internet. A quick ghost, silhouette, creepy music, or dressed up animal paired with a product can be a lot of fun. Don’t be afraid of humor either. Or surprise endings. In fact, give Snapchat a try. They always have fun filters to entertain your audience.

Scare up Halloween sales

Halloween promotions have the ability to “scare up” a lot of business — and reach a diverse new audience to help achieve long-term financial goals. To increase your customer base, they have to find you first. With all of the activity and excitement around this time of year, businesses across industries have a fabulous opportunity to stimulate sales and broaden their reach. Consider trying several of these Halloween marketing ideas this year. Get into the spirit of the season! You never know what is lurking around the corner to have a big effect on your business.

Need help with marketing? We’re here for you. Our inbound marketing services create captivating content to entice customers, generate leads, and grow your business. For any questions, contact us today.

Other Halloween marketing articles:

10 of the Best Halloween Ads of All Time

8 of the Best Halloween Email Subject Lines to Boost Your Campaign

10 Spooktacular Halloween Contest Ideas

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Angela Diniak

Written by:

As the Director of Marketing Services for Oyova, Angela wears many hats. She adds creativity and organized intent to digital marketing, and her dedication to pursuing perfection is tireless.

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