How to plug into the social network and convert like never before Social Media has undergone a fundamental evolution during our lifetimes. Not long ago, we were blowing up friendships with our hapless Top 8 appointments on MySpace. Today, there’s... Read More

Most of us have forgotten February 1, 2004. Janet Jackson, however, surely remembers the infamous Superbowl XXXVIII and the unfortunate wardrobe malfunction that took place during the halftime show. The teams who threw a ball and tackled one another... Read More

Social media is a reliable marketing tool for many reasons. A major one is simply the fact that an active social media presence allows you the opportunity to build your brand. With a strong brand identity, you’ll find it’s much easier to not... Read More

YouTube isn’t merely a platform for watching fun videos online. If used correctly, it can serve as a powerful marketing tool to attract and drive more business. In fact, research indicates that video content tends to yield high levels of... Read More

Facebook is one of the top social media platforms in the world. Every month, it boasts an average of 2.38 billion active users. That’s excellent news from a marketer’s perspective. With Facebook Ads, you can reach a broad audience, spreading the... Read More

When it comes to digitally optimizing your business, a Google My Business listing is a must. Without a listing, your brick-and-mortar business is less likely to show up in Google’s Local Pack or Local Finder and won’t populate as often in Google... Read More

Holidays can infuse some green into your business ledger — but this time of year it’s not only about luck, it’s also about strategy. The right St. Patrick’s Day marketing ideas have the ability to drive engagement and help you meet your... Read More

Jacksonville Beach, Florida – The Tom Coughlin Jay Fund has partnered with Oyova Software, LLC (Oyova) to develop a HIPPA compliant online portal that will facilitate and expedite the processing of emergency household expense requests from... Read More

Facebook advertising has grown substantially in the last few years, both in terms of daily users and associated controversy over personal data protection. Ongoing debates on user data protections notwithstanding, one thing is clear – advertising... Read More

Valentine’s Day is a holiday filled with romantic gifts and activities. With people in a loving (and spending mood), businesses have the opportunity to enhance their brand awareness and increase sales. Need some Valentine’s Day marketing ideas?... Read More