YouTube isn’t merely a platform for watching fun videos online. If used correctly, it can serve as a powerful marketing tool to attract and drive more business. In fact, research indicates that video content tends to yield high levels of... Read More

Facebook is one of the top social media platforms in the world. Every month, it boasts an average of 2.38 billion active users. That’s excellent news from a marketer’s perspective. With Facebook Ads, you can reach a broad audience, spreading the... Read More

When it comes to digitally optimizing your business, a Google My Business listing is a must. Without a listing, your brick-and-mortar business is less likely to show up in Google’s Local Pack or Local Finder and won’t populate as often in Google... Read More

Holidays can infuse some green into your business ledger — but this time of year it’s not only about luck, it’s also about strategy. The right St. Patrick’s Day marketing ideas have the ability to drive engagement and help you meet your... Read More

Jacksonville Beach, Florida – The Tom Coughlin Jay Fund has partnered with Oyova Software, LLC (Oyova) to develop a HIPPA compliant online portal that will facilitate and expedite the processing of emergency household expense requests from... Read More

Facebook advertising has grown substantially in the last few years, both in terms of daily users and associated controversy over personal data protection. Ongoing debates on user data protections notwithstanding, one thing is clear – advertising... Read More

Valentine’s Day is a holiday filled with romantic gifts and activities. With people in a loving (and spending mood), businesses have the opportunity to enhance their brand awareness and increase sales. Need some Valentine’s Day marketing ideas?... Read More

As we get into the new year, the social media landscape is undergoing rapid change, as it frequently has in years past. While major platforms such as Instagram have not changed their core product offerings for some time, the ways in which users... Read More

The holidays are an exciting time of year for children and families — and businesses too! And Christmas social media campaigns play a time-tested role to boost traffic and increase sales during this very profitable time of year. Make sure not to... Read More

Don’t be scared when trying to come up with effective Halloween social media ideas. Be creative. Have fun — and you can be truly “spooktastic” in this BOOming marketing season. Shoppers spend billions of dollars during this time of year and... Read More