Love Fish? Get the Seafood Watch Guide

This “Cause of the Week” was inspired by Sushi: The Global Catch, so much so that he made it his cause of the week.

I love the ocean.

I grew up going to the beach every weekend. I started surfing when I was 6, scuba diving at 11, and I still sneak a beach volleyball match whenever I can. And I can’t for the life of me remember the first time I had fish. But why would I? I eat a ton of fish.

Apparently, I purchase too much from the wrong sources.

After watching Sushi: The Global Catch, I was stunned at the rate we are depleting the fish stocks of our oceans.

If you know anything about a workflow or chain, when a piece is missing, it typically becomes worthless. The ocean’s food chain is no different.

Tuna is something I enjoyed for lunch at least once a week. No more.

Don’t get me wrong, I’m still going to buy, cook and eat fish. But I’m going to do a little more.

The best I can do at the moment is to know where and how it’s caught and processed. This brings me to mobile.seafoodwatch.org. It’s a badass mobile web app that helps the ignorant consumer (me), buy fish in a sustainable manor.

I’ve consumed fish for years, not knowing where or how it was caught.

I’m guilty because I didn’t know. Although, ignorance is a weak defense, I’m going to do what I can to make up for not knowing the last 30 years.Help me save a few. Share mobile.seafoodwatch.org, so more people know what fish are safe to buy.

Learn More about this cause at www.montereybayaquarium.org.

Written by: Jon Tsourakis

Jon Tsourakis followed his dream of opening an independent digital marketing agency. As CRO of Oyova Software, he uses logic and intuition to help companies grow their business online.

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