Love Fish? Get the Seafood Watch Guide

Love Fish? Get the Seafood Watch Guide

This “Cause of the Week” was inspired by Sushi: The Global Catch, so much so that he made it his cause of the week.

I love the ocean.

I grew up going to the beach every weekend. I started surfing when I was 6, scuba diving at 11, and I still sneak a beach volleyball match whenever I can. And I can’t for the life of me remember the first time I had fish. But why would I? I eat a ton of fish.

Apparently, I purchase too much from the wrong sources.

After watching Sushi: The Global Catch, I was stunned at the rate we are depleting the fish stocks of our oceans.

If you know anything about a workflow or chain, when a piece is missing, it typically becomes worthless. The ocean’s food chain is no different.

Tuna is something I enjoyed for lunch at least once a week. No more.

Don’t get me wrong, I’m still going to buy, cook and eat fish. But I’m going to do a little more.

The best I can do at the moment is to know where and how it’s caught and processed. This brings me to It’s a badass mobile web app that helps the ignorant consumer (me), buy fish in a sustainable manor.

I’ve consumed fish for years, not knowing where or how it was caught.

I’m guilty because I didn’t know. Although, ignorance is a weak defense, I’m going to do what I can to make up for not knowing the last 30 years.Help me save a few. Share, so more people know what fish are safe to buy.

Learn More about this cause at

Jon Tsourakis

Written by:

Jon Tsourakis followed his dream of opening an independent digital marketing agency. As CRO of Oyova Software, he uses logic and intuition to help companies grow their business online.


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