[SURVEY] Which factors influence your decision to purchase online?
You may have seen the recent growth of Google Surveys in your inbox or online and didn’t realize it was even a Google Survey. Well, we just completed a 200 question survey for a local online merchant. Below are the results for the SUM of all demographics AGE, INCOME, LOCATION, etc.
- When displaying females only it was an overwhelming 42.7% answering “Product Cost”
- When displaying both genders, 18-24 years of age its 67% “none of the above”. What factors influence 18-24 year olds to purchase online? Coolness Factor?
- “Website Security and Company Trust” was only #1 with the 55-64 segment. Could that be a reflection on their generation growing up without a computer?
SUBSCRIBE TO OUR BLOG
Get the tools you need to grow your
business delivered to you weekly.
Enter your email address below: