Which factors influence your decision to purchase online? | Oyova
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[SURVEY] Which factors influence your decision to purchase online?

Which factors influence your decision to purchase online?

You may have seen the recent growth of Google Surveys in your inbox or online and didn’t realize it was even a Google Survey. Well, we just completed a 200 question survey for a local online merchant. Below are the results for the SUM of all demographics AGE, INCOME, LOCATION, etc.

Further Segmenting:

  • When displaying females only it was an overwhelming 42.7% answering “Product Cost”
  • When displaying both genders, 18-24 years of age its 67% “none of the above”. What factors influence 18-24 year olds to purchase online? Coolness Factor?
  • “Website Security and Company Trust” was only #1 with the 55-64 segment. Could that be a reflection on their generation growing up without a computer?