Suddath

About Suddath

Suddath is a global leader in moving, logistics, and relocation services, offering tailored solutions to individuals, businesses, and corporations. With over a century of experience, they provide reliable residential and commercial moving services, employee relocation, and logistics across local, national, and international markets.

Objectives

Suddath aimed to enhance its digital presence and website performance to better serve its global customer base. However, slow page speeds, limited functionality, and a cumbersome content management system hindered user experience and internal operations.

Client Goals

• Increase Website Speed & Performance: Achieve an “A” rating and at least 90% performance in speed to enhance user experience and SEO rankings.
• Improve Content Management & Workflow: Enable content previews for posts and pages, streamlining internal processes.
• Optimize Deployment Efficiency: Simplify the deployment process to allow for quick and seamless updates without extensive manual effort.

Challenges Faced

Suddath’s website was underperforming due to outdated technology, slow page speed, and a complex content management system that made content previews and deployments cumbersome.

Solution

Oyova improved Suddath’s website by replacing its Headless React setup with a WordPress front end, enhancing performance and usability. Key improvements included:

• WordPress with Tailwind CSS: Retained the existing design while improving speed and reducing CSS bundle size.
• Content Management Enhancements: Enabled post and page previews for a more efficient workflow.
• Streamlined Deployments: Integrated GitHub Actions for faster, automated updates.
• HubSpot Integration: Used custom Gravity Forms with hidden fields for better lead tracking.

These upgrades resulted in a faster, more manageable website that improved user experience and internal efficiency.

Development Process

Our approach focused on enhancing speed, functionality, and content management while streamlining deployments.

• Technology & Frameworks – Built a custom WordPress theme using Genesis Blocks for Gutenberg components, providing flexibility and ease of content management.
• Styling & Performance – Implemented Tailwind CSS to optimize styling, enhance responsiveness, and improve load times.
• Custom Integrations – Integrated Gravity Forms with HubSpot, utilizing hidden fields for improved lead tracking and data capture.
• Review Management – Developed a custom review display using Rize Reviews to showcase customer feedback dynamically.
• Deployment & Optimization – Automated deployments with GitHub Actions, streamlining updates and improving efficiency.
• Performance Improvements – Removed outdated React elements to significantly enhance page speed and overall site performance.
• Testing & Quality Assurance – Conducted comprehensive performance testing and rigorous QA measures to ensure security, functionality, and reliability.

Results

The collaboration between Suddath and Oyova significantly improved speed, functionality, and efficiency. Key outcomes included:

• Page Speed Improvement: Achieved an A performance grade with a 92% speed score, reducing load times and boosting SEO rankings.
  
• Enhanced Lead Tracking: Integrated Gravity Forms with HubSpot, providing deeper insights into customer behavior and streamlining lead management.
• Streamlined Content Management: Improved content workflow with easy post previews and quick, efficient updates.
• Faster Deployments: Automated deployments with GitHub Actions, reducing update time from hours to minutes.

Oyova has been an excellent development partner. They have a quick turnaround time and provide high-quality services. In addition, they are collaborative and easy to work with.

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