Optimized Content Is King
When determining what digital marketing solutions you should implement to drive success, businesses often think SEO and content marketing are either or services. We get it. There’s always chatter online of which is better for your success. But we don’t put all eggs in one basket. In fact, we’ve found the best approach is to integrate the two to reach customers and generate more website traffic and sales.
Years ago, keyword stuffing ran rampant to gain favor with Google and get page one for search terms. However, that is no longer the case. If you want to drive traffic and conversions, you need to create purpose-driven content that’s been optimized for SEO in a way that speaks directly to the customer and provides a solution or an answer to their search query.
Conveying the Right Message Where It Matters
Content marketing is more than creating a landing page or writing a few blog posts. It’s a strategic approach to developing and crafting targeted content across your website and the digital world that also includes videos, graphics, calls-to-action, and more.
Our content marketing services focus on creating clarity on your website, consistency across platforms, and developing engaging content that speaks directly to current and future customers, all in an effort to propel your brand and drive growth.
Website Content
Your website copy should clearly convey who you are, what you do, and how you can help customers. And in a way that will captivate and convert.
- Keyword research
- On-page content optimization
- CTAs
- Blog topic build-out based on key terms
Product Optimization
Your products and services should articulate your value while persuading your target audience to take action.
- Keyword research
- Product content development and optimization
- CTAs
Blogging
Creating quality blog content can serve as a means to drive traffic to your website and drive potential customers further down the funnel.
- Keyword research
- Topic development
- Content creation
- CTAs
- Optimal clickthrough
Press Releases
You’re doing big things – so it makes sense to tell your story and get it out in front of people who need your products and services.
- Crafted press release
- Submission to media outlets
- Unique website content
Email Marketing
Emails are a quick way to get in front of your audience, so crafting enticing content is crucial to generating clicks and website traffic.
- Newsletters
- Targeted campaigns
- Events
- Announcements
When it comes to your content marketing needs, our agency has exactly what you need to attract customers and keep them around for the long haul.
Why Us?
As one of the fastest-growing companies in the nation, we have a proven track record of elevating brands and growing businesses across industries. We’re passionate about helping our clients succeed, and it shows.
