Marketing Automation is Here to Save the Day
Why is marketing automation the next big thing online? Because it helps businesses save energy on repetitious tasks that bore most people and consume entirely too much time.
What is marketing automation software?
Imagine one easy-to-use platform where all your business profiles and pages stream live in one place. Now it’s possible with digital marketing automation. With each post and social media interaction sent and tracked with the software analytics, it becomes much easier to implement effective marketing campaigns that can be fine-tuned and tailored to meet your particular customer, company, and industry.
Choose your desired marketing automation features:
Benefit from Integrated Data Analysis and Reporting
Get better data analysis and reports in an integrated fashion. Sure you can track the status of your website free with Google Analytics, but some marketing automation software take this feature one step further. Some platforms evaluate not just your website traffic, but your social media interactions and the quality of your sales leads.
Save Time with Repetitive Social Media Tasks
Unless you’re glued to your phone 24/7, you might be too busy to mess with social media. But potential customers are online by the billions (over 2 billion people use social media!). It takes an exhausting amount of time for a marketing department to handle the overwhelming efforts needed to succeed on social media today. Social media is just like the news in that it requires you to constantly keep up with the latest trends. Not to mention, if you aren’t posting every day — or even several times per day — you still aren’t posting enough. Or at least that’s the way it seems to go by today’s standards.
Track Email Marketing Campaigns with Insight
It’s difficult to monitor the effectiveness of an email blast — especially when there are at least 1,000 people as recipients. Now there’s digital marketing automation to help fix this issue. With your email campaigns tracked by marketing automation software, measuring the performance of your email marketing campaigns has never been easier.
Rate Customer Behaviors and Score Leads
So, you want to track your customers for more insight? Learn what your customers do and don’t like with more in-depth behavior analytics and lead scoring found in the best marketing automation software. Not only does this give you better insight into the type of impression your company makes on customers, but it also allows for easy A/B testing to pinpoint the things that do work.
Cut Cost Per Lead with One Easy-to-Use Platform
Digital marketing automation multiplies productivity and efficiency. Why? Because with better insight into customer behaviors, it’s much easier to adapt and generate leads. Not to mention, you cut the time and effort it takes to keep up with your business pages by using one great all-in-one interface. The power of scheduling posts and tracking your progress with insight and statistics reduces the cost per lead (CPL) by replacing the old ways with a new innovative process.
Continuity and Improved Customer Experience
What’s the key to your social media marketing efforts? Consistency. Your customers want to see that you operate much like the USPS — still marching on in the rain, sleet, or snow. It’s what keeps them going. In order to keep up with the content and establish your online presence, you need to post a continuous steady stream of quality content that never ends. The best way to do this is with the right marketing automation software that allows you to schedule posts well in advance and keep up with all your profile in one place.
Ready to upgrade your business pages with digital marketing automation?
We can help. Learn more about our marketing programs and contact Revital Agency — a St. Petersburg web design, content marketing, social media management, and eCommerce web development company.