Exciting New Additions to Google Analytics
Any one of our clients knows how much we like Google Analytics here at Oyova. While out of the box it can be a bit complex for some business owners, it offers enterprise-level tracking absolutely free. Far and away, Google Analytics is the most powerful and most consistent free metric solutions for website owners.
That being said, one feature that people have desired for a long time was real-time tracking. Google Analytics according to their recent blog post is rolling real-time tracking to account holders out over the next few weeks. Real-time tracking allows you to see how media campaigns (especially social media or email marketing) are taking off, but also for testing tracking on newly installed or created web pages. So how do you access it? Well you can either wait until your account to receive the upgrade over the next few weeks, or go to this form and request access: Google Analytics form for Real-time Access
To check if you have access, once you login to your Google Analytics account, look for and click the, ”New Version” link at the top:
From there, you can click on the dashboard tab and see the real-time data:
**Remember though access to this feature will be given out over the next few weeks.
In addition to real-time metrics, Google Analytics is announcing Google Analytics Premium. While Google Analytics is a great product, sometimes it can be a bit overwhelming. Google Analytics Premium looks to fill in the gaps between a DIY website metrics solution and a full featured and supported enterprise solution (like Omniture Site Catalyst). While pricing has not been release, this is probably because each project will be analyzed on an individual basis. This new product promises greater features, and probably more importantly a direct line of support from Google 24/7. For more information see their blog post about it here: http://analytics.blogspot.com/2011/09/introducing-google-analytics-premium.html
If you are a business owner looking for some help with Google Analytics, feel free to contact us, and our Google Analytics IQ certified techs will be more than willing to help.
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