January 12, 2012 / In Uncategorized /
Google’s Search Plus Your WorldWell Google is at it again, rolling out updates to their search algorithm. With this large search update they are looking to integrate much more heavily with Google+ and other Google services like Picasa, in an update they are calling: Search Plus Your World. Google has stated that it is interested at making search more relevant with users by providing results more recent and closer. Back in November, Google updated their search algorithm (update code name Caffeine), which goal was to show more relevant, but also recent results to people searching. The nov. release favors websites that continually update with new content, and makes having an easy-to-update website even more important. With that in mind, Google announced this week that they are personalizing search results for users. On the release, Google stated:
We’re transforming Google into a search engine that understands not only content, but also people and relationships.So what does this mean for you? Here are some takeaways from the announcement:
- Large step in the direction of Google integrating more Google+ into web results. Is your company onboard yet?
- When searching for news it can now be easier to see what your friends, contacts, or popular profiles on Google+ (like CNN, high profile bloggers, Mashable, etc.) are saying. From there it is easy to jump into the conversation as well. However, this extends beyond just showing you posts, but images, video, and other items.
- Ability to search individuals/companies profiles right from search now with auto-complete.
- Thankfully you have control whether these results display or not. We wish other web services followed suit with giving customers choices over updates like this…
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