How To Choose The Best eCommerce Platform (With Comparisons)
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How to Choose the Best Ecommerce Platform

eCommerce store owner smiling while using the laptop and holding boxes

When launching an online business, understanding how to choose the best eCommerce platform is crucial to your success. Oyova, with its extensive experience, knows this choice is more than technical—it’s strategic, affecting customer experience and efficiency. Let’s explore eCommerce platforms to find the right fit for your business model.

Assessing Your Business Model and Goals

Assessing your business model and goals is a critical first step in understanding how to choose the best eCommerce platform. It requires a deep understanding of your current operations, your customer base, and your long-term business aspirations. A startup might prioritize ease of use and speed to market, while a high-volume seller may require robust inventory management and advanced customization options.

Consider the following key questions to guide your assessment:

  • What is your product range and inventory size?
  • What technical skills does your team possess?
  • What level of customization do you need for your store?
  • What is your budget for setup and ongoing costs?
  • How quickly do you need to market?
  • What are your growth projections for the next few years?

With these considerations in mind, let’s introduce some of the leading eCommerce platforms that cater to a spectrum of business needs.


Known for its ease of use, it’s ideal for businesses seeking a quick start and easy management without requiring extensive technical knowledge.

Magento (Adobe Commerce)

Offers extensive customization options, suited for large enterprises with the ability to manage and customize a complex store.


A WordPress plugin that’s perfect for those who wish to extend their existing WordPress website into an eCommerce store.


A robust platform offering a range of built-in features and scalability without the complexity of a platform like Magento.


An entry-level eCommerce platform that’s best for small stores and users familiar with the Wix website builder.


Known for beautifully designed templates, it’s suitable for businesses that prioritize aesthetics and have a moderate product range.

Each of these platforms has its unique strengths, and understanding how to choose the best eCommerce platform involves considering your specific business goals and model. In the upcoming sections, we’ll dive into a comparison of these platforms across various parameters like scalability, ease of use, technical requirements, and cost to help you make an informed decision for your eCommerce venture.

Scalability: Planning for Growth

Scalability is a pivotal consideration when choosing an eCommerce platform — it ensures that your digital storefront can support your business’s growth without the need for disruptive platform changes. Both Shopify and BigCommerce shine in this domain, yet they take different approaches:

Shopify provides a clear upgrade path with its tiered plans, including Shopify Plus for high-demand stores, ensuring that businesses of all sizes have a platform that grows with them.

BigCommerce stands out with its ‘no sales limits’ policy, offering a robust feature set from the get-go and tailored for businesses that expect rapid growth without frequent plan changes.


  • Shopify Plus: Ideal for dedicated support and high-volume scalability.
  • BigCommerce Enterprise: Offers extensive features for growing businesses, avoiding forced plan upgrades.

Choose based on whether you value Shopify’s seamless user experience or BigCommerce’s all-in-one offerings.

The Customer Experience Equation

Person smiling while choosing the best eCommerce platform on a laptop

The customer experience is crucial in eCommerce; it can captivate your audience or drive them away. A seamless, enjoyable shopping experience translates to increased customer loyalty and sales.

Shopify stands out for its intuitive design, offering a streamlined, user-friendly interface that makes shopping a breeze for your customers. Its themes are professionally designed and cater to a wide array of industries.

Squarespace is also recognized for its sleek templates and the Fluid Engine drag-and-drop interface, appealing to businesses that prioritize aesthetics alongside functionality.


  • Shopify: Known for ease-of-use and professional, customizable templates.
  • Squarespace: Offers visually striking designs with a straightforward setup process.

Both platforms enable you to launch a store that’s not only visually appealing but also easy to navigate. Your choice may come down to Shopify’s eCommerce focus versus Squarespace’s design-forward approach.

Mobile Responsiveness: A Cornerstone Feature

Mobile responsiveness is not just a feature but a cornerstone of eCommerce success. With the surge in mobile commerce, ensuring your online store is optimized for smartphones and tablets is critical. A mobile-friendly site is now the standard, as it directly correlates with higher conversion rates and customer satisfaction.

Shopify is renowned for its comprehensive mobile optimization. It guarantees that your store will look great and function well on any device, contributing to Shopify’s reputation as a leader in the eCommerce space. All themes are responsive, and the platform also offers a free built-in mobile commerce shopping cart, making mobile transactions smooth and secure.

Squarespace also provides exceptional mobile responsiveness. Its designs automatically adjust to any screen size, ensuring that your site’s design integrity is maintained across devices, which is especially beneficial for brands where visual appeal is a priority, even on the smallest of screens.


  • Shopify: Delivers a reliable, device-agnostic shopping experience with added features for mobile commerce.
  • Squarespace: Maintains design consistency with responsive templates, ensuring visual appeal on mobile devices.

When deciding between Shopify and Squarespace for mobile responsiveness, consider not only the look and feel of your mobile site but also the functional aspects such as mobile checkout ease and page loading speeds. Both platforms ensure that your customers have a positive mobile shopping experience, but Shopify’s added mobile-specific features might give it an edge for a business with a substantial mobile customer base.

SEO: Visibility Leads to Viability

SEO is a vital element in eCommerce that affects your site’s visibility and, by extension, its viability. Choosing an eCommerce platform with strong eCommerce SEO capabilities ensures your products are seen by more potential customers, driving organic traffic and increasing sales.

WooCommerce, leveraging the power of WordPress, is a frontrunner for SEO. It benefits from WordPress’s robust SEO plugins like Rank Math, which offers comprehensive tools to optimize your site, from meta tags to readability. It’s a standout for those who want granular control over their SEO strategy.

Shopify, on the other hand, automates many SEO best practices. It generates sitemap files, uses a CDN to improve site speed, and offers clean, crawlable code. Shopify’s approach to SEO is less about micromanagement and more about providing a solid foundation that aligns with SEO essentials.


  • WooCommerce: Offers unparalleled SEO customization through WordPress, ideal for those seeking to fine-tune their SEO efforts.
  • Shopify: Provides a user-friendly SEO setup, ensuring that eCommerce sites meet search engine guidelines without extensive SEO knowledge.

Choosing between WooCommerce and Shopify for SEO depends on your preference for either a hands-on SEO approach or a more streamlined, foundational SEO framework. WooCommerce is suited for those who enjoy diving deep into SEO tactics, while Shopify is excellent for businesses looking for an effective, low-maintenance SEO solution.

Uncompromised Security: A Trust Factor

Team of cybersecurity experts coding in a room

The security of an eCommerce platform is a fundamental element that directly influences consumer trust. Both Shopify and BigCommerce recognize this and have structured their services to ensure that merchants and consumers benefit from high-level security measures.

Shopify provides robust security features that include SSL certificates for all stores and PCI-DSS compliance, which is crucial for secure credit card processing. DDoS protection is also a standard part of the Shopify offering, safeguarding businesses against disruptions caused by online attacks.

BigCommerce matches Shopify in its security offerings, with SSL certificates and PCI-DSS compliance as standard features. It, too, includes DDoS protection, ensuring that stores are protected from attacks that could compromise service and data integrity.


  • Shopify: Delivers comprehensive security features, including SSL, PCI-DSS compliance, and DDoS protection, ensuring that businesses of all sizes can operate securely.
  • BigCommerce: Offers a similar suite of security tools, with SSL, PCI-DSS compliance, and DDoS protection, catering to businesses looking for a secure eCommerce platform.

Shopify and BigCommerce are on par regarding the essential security features they provide, making them both reliable choices for safeguarding your eCommerce operations. Choosing the best eCommerce platform between the two may then be based on other differentiating factors like user experience, design flexibility, and specific eCommerce tools they offer.

Diverse Payment Options: Catering to Customer Preference

Offering a variety of payment options caters to broader customer preferences and can be a decisive factor in completing a sale. An eCommerce platform’s ability to integrate with multiple payment gateways is crucial for providing flexibility and convenience to customers.

Shopify stands out for its extensive range of payment integrations. Beyond its own Shopify Payments, which offers competitive rates and seamless integration, Shopify supports over 100 external payment gateways worldwide, which can be a game-changer for businesses aiming to reach a global customer base.

WooCommerce offers unparalleled payment flexibility. As an open-source platform, it allows for the addition of numerous payment extensions and custom integrations. Whether it’s PayPal, Stripe, or more localized payment solutions, WooCommerce’s adaptability makes it ideal for businesses that require a specific payment setup or are targeting niche markets.


  • Shopify: Provides a broad selection of payment gateways, including its own optimized payment solution.
  • WooCommerce: Delivers unmatched payment customization options, perfect for specific or regional payment preferences.

Choosing between Shopify and WooCommerce for payment options will depend on whether you’re looking for a vast array of ready-to-use integrations or the flexibility to tailor your payment gateways to fit unique business needs. Both platforms effectively cater to the diverse payment preferences of the modern consumer.

Support: Your Safety Net

Reliable support is your safety net in eCommerce, crucial for troubleshooting, guidance, and peace of mind. The level and availability of support provided by an eCommerce platform can be a significant factor, especially for businesses that do not have a large technical support team in-house.

Shopify is known for its robust support network. With 24/7 access via phone, email, or live chat, help is always just a few clicks away, which can be vital for businesses that operate outside of the typical 9-to-5 window or in various time zones.

BigCommerce also offers 24/7 support, complemented by a comprehensive knowledge base, community forum, and a range of educational resources, making it a strong contender for businesses that value a variety of support options and learning materials.


  • Shopify: Offers immediate and continuous support, which is essential for businesses needing quick resolutions at any time.
  • BigCommerce: Provides extensive support resources for businesses that prefer self-service options along with direct support.

Whether your priority is the availability of constant direct support or the richness of self-service resources, both Shopify and BigCommerce provide solid foundations to ensure you’re supported as you build and grow your eCommerce business.

Cost Implications: A Fact-Driven Decision

Person holding a credit card and reviewing eCommerce platform pricing

Cost implications are a critical factor in the decision-making process for choosing an eCommerce platform. It’s essential to consider not just the upfront costs but also transaction fees, hosting expenses, and the cost of additional features or apps.

Shopify operates on a subscription-based model, with a range of plans to suit different budgets. While it offers its own payment solution, Shopify Payments, using external payment gateways incurs additional fees. However, the predictability of its monthly fees can simplify budgeting for businesses.

WooCommerce is a free WordPress plugin, which makes it an attractive option for cost-conscious businesses. However, while the entry cost is low, expenses can accrue for hosting, SSL certificates, additional plugins, and themes. The total cost can vary greatly depending on the customizations and tools you choose.


  • Shopify: Provides a predictable cost model with tiered subscriptions and additional fees for external payment gateways.
  • WooCommerce: Offers a low entry cost with potential variable expenses for hosting, plugins, and themes.

When considering the cost implications of Shopify versus WooCommerce, it’s essential to evaluate the total cost of ownership based on your business’s specific needs and growth plans. Both platforms offer different pricing structures that cater to various business models and sizes.

Customer Reviews: The Voice of Experience

When it comes to user reviews, the collective wisdom of actual users can guide new customers toward making the best choice for their needs. On G2, a leading software review platform, Shopify, WooCommerce, and Squarespace all boast an impressive tie with a score of 4.4 out of 5, reflecting strong customer satisfaction across the board. Here’s a snapshot of what users are saying about these platforms:

Shopify is lauded for its user-friendly nature, comprehensive eCommerce tools, and excellent customer support. The platform’s vast app store and seamless third-party integrations are also frequently praised, making it a versatile choice for businesses of all sizes.

WooCommerce is highly regarded for its flexibility and customization potential, being an open-source plugin for WordPress. It scores points for its extendable nature, with a plethora of plugins and themes available and the ability to scale as a business grows.

Squarespace earns its rating with its design-centric approach, offering beautifully crafted templates that make it possible for businesses to create aesthetically pleasing sites with minimal effort. Its intuitive interface is a hit with users who appreciate the blend of simplicity and style.


  • Shopify: Ideal for those looking for an all-in-one, scalable eCommerce solution with strong support channels.
  • WooCommerce: Best suited for businesses that require extensive customization and are comfortable with hands-on website management.
  • Squarespace: A perfect fit for businesses where design and simplicity are paramount, without the need for complex eCommerce functionality.

The tie-in ratings on G2 for Shopify, WooCommerce, and Squarespace reflect a shared level of excellence as perceived by their users, highlighting that the best platform is the one that aligns closely with your specific business needs and goals. Ultimately, it can be difficult to go wrong when choosing between such high-rated eCommerce platforms.

Which eCommerce Platform Should You Choose?

When it’s time to make the pivotal decision of choosing an eCommerce platform, actionable insights derived from thorough analysis become invaluable. Considering the earlier discussions, it’s evident why Shopify emerges as a frontrunner, featured across all six categories. Its comprehensive offerings, ease of use, and robust support make it a compelling choice for a broad range of businesses.

Oyova, with its discerning eye for efficient and scalable eCommerce solutions, recognizes Shopify’s all-encompassing capabilities. From startups to enterprises, Shopify’s ability to cater to a wide spectrum of eCommerce needs justifies its prominence in every section. This breadth of features, coupled with a strong support system, lays a clear path for businesses looking for an integrated platform.

However, our affinity for WooCommerce remains strong, especially for businesses that are already leveraging the WordPress ecosystem or those that demand extensive customization. WooCommerce’s flexibility, especially in SEO and payment integrations, makes it a powerful contender for those who seek a more hands-on approach to their eCommerce environment.

While Shopify and WooCommerce stand out for their respective strengths, it’s crucial to acknowledge that other platforms like BigCommerce, Squarespace, Wix, and Magento may suit niche or other specific business situations:

  • BigCommerce: Excelling in scalability and security, it’s suitable for fast-growing businesses or those with a large array of products.
  • Squarespace: With its design-forward approach, it caters beautifully to businesses for whom visual appeal is paramount.
  • Wix: Ideal for smaller businesses or those just starting out, thanks to its user-friendly interface and manageable scale.
  • Magento (Adobe Commerce): Best for large enterprises that require a high degree of customization and control over their eCommerce experience.

Ultimately, choosing the best eCommerce platform will depend on your business’s unique needs, goals, and the customer experience you aim to deliver. Take these insights, reflect on your business model, and step forward with confidence into the eCommerce platform that will propel your business to its next chapter.

As you move forward, think of your eCommerce platform as a long-term partner in your business journey—one that will support your growth, adapt to your needs, and help you build the thriving online presence your brand deserves.

Set Up Your eCommerce Platform With Oyova

Discover the power of a well-crafted eCommerce platform with Oyova’s eCommerce services, including our expert Shopify development services. Understanding how to choose the best eCommerce platform is crucial, and at Oyova, we specialize in creating Shopify stores that are not just functional but also engaging and reflective of your brand’s unique story. Our team is committed to delivering a seamless, captivating online shopping experience for your customers. Contact us today to get started.