Selling Programming Services
As IT professionals we know a thing or two about providing tech services. Want to know what makes us successful? It’s all about how we work. The services we offer are secondary to our core values: passion, communication, and transparency. But, we get it: You can’t run a business on ideals alone.
Want to learn how to sell your own website programming services? You’ve come to the right place, and we’re the right people to tell you everything you need to know about getting started.
What Companies Look for in a Programmer
Before we take a look at the website development services clients want, it’s important to note that most companies value finding the right programmer just as much as the task they need to be completed. There’s a stereotype in the tech industry: IT professionals aren’t personable. Aim to break out of that box by educating your clients every step of the way.
The goal is to make clients comfortable with the tools you provide. If you have a set-it-and-forget-it strategy, your customers will likely forget your company when it comes time for additional programming.
Offering the Services that Matter (At an Affordable Cost)
Clients need smart professionals to develop the solutions that’ll power their businesses. Understanding the user experience is key – along with offering the services that matter to that experience. Here are some sample website programming services that most IT companies offer:
- API/plugin development or installation
- eCommerce development and setup
- CMS (Content Management System) programming and development for WordPress, etc.
- A/B Testing
- Analytics and marketing management tools development or installation
What you charge is up to you, but know that clients will expect inexpensive rates from a fledgling company. If you’re just getting started, consider setting your rates low at the beginning for a competitive edge. As you build a trusted brand, reevaluate your prices as your business grows.
There’s more than one way to charge too. How you invoice your customers may vary by project or task. Check out these common billing models:
- Hourly – This is a good option for brief, one-off tasks that may take a few hours to complete. Developers may charge anywhere from $50 to $125 hourly depending on the complexity of a task.
- Estimate/Quote – Per-project estimates or quotes are often used when a programming task (or combined tasks) may take several weeks or even months to complete. This billing model helps set realistic expectations with your clients with up-front pricing and project timelines. Estimates are often given based on the hourly rates and time needed to complete a given task.
- Fixed – Once you have a good handle on what it takes to complete common tasks, you may choose a fixed rate for certain services. For example, some companies offer a flat-rate pricing for basic website setup and admin configuration.
Assembling Your Tech Team
So you have an idea for the perfect tech company. Now that you know what services you’ll offer and how you’ll execute them, it’s time to expand your staff. Your dream team starts with the latest and greatest in the industry who not only “know their stuff,” but fit well with your company culture.
You need professionals that understand the technologies and features clients need and offer these services in a way that complements your business strategies. These respects are all part of our staffing process.