Common SEO Website Mistakes
Ever Ask the Question, “Why Does Google Hate My Website?”
Wondering if you did something wrong or Google is just evil? Despite the fact that no one seems to notice that Google currently monopolizes the search engines and places stipulations on ranks, everyone continues to appease the beast with SEO and Delicious links by shuffling to meet the latest demands and digital marketing updates.
Google Doesn’t Trust You…
Trust is the X Factor with Google. If you want Google to like you, you should start connecting links to other sites with an algorithm it recognizes as sources of authority. This is known as “domain authority”.
“A webpage with a high MozRank but large MozRank-MozTrust disparity usually perform poorly in search engines when it is compared against a web page with a lower MozRank but smaller MozRank-MozTrust disparity.”
Moz uses a number between 1 and 100 (MozRank) to rank your domain authority. A higher domain authority website will automatically be favored by the Google search engine. Websites like Google, Facebook, and Twitter are hard to beat with domain authority ranks at 100.
Your SEO Approach Isn’t Up to Date
Have you checked the latest Google search engine news? If you were moving swimmingly along before and now all of a sudden you see a drop in numbers, chances are you’re out of the loop. There’s something new you neglected to notice. You may need to do your research on the latest digital marketing trends for Google search engine optimization.
Your Content and Anchor Text is Over Optimized
Google Penguin update smashed the impact of over-optimized anchor text. Pigeon improved local search results and the influence of local AdWords. But Google has always disliked keyword stuffing. When feeding Google content to raise your search engine ranks, go light on keywords and try adding like phrases or search words instead.
You Didn’t Survive Mobilegeddon
Surprise! If you’re not using a responsive web design, Google’s too good for you these days. Just this April (2015) the newest update immediately favored responsive websites in the Google search engine. If you don’t have one, get a new and improved responsive web design to instantly raise ranks.
Your Website’s All Flash Player.
There’s nothing to SEO because Google can’t even read your content. The problem? You built your entire website with a fancy Flash Player, and now you really have no stand-alone pages.
You’re not Scholarly Enough.
Google doesn’t care if you went to college. It wants to see your sources cited at the bottom. If you aren’t using references at the bottom of articles, now is the time to add source links.
You’ve Caught Some Malware.
You’ve been blacklisted. Google has blacklisted about 11,000 websites that are full of nasty bugs and viruses. There’s a possibility you actually stumbled upon one. Now the only way to improve your Google search engine rank is to remove the malware and update your website security to protect against vulnerabilities and prevent this from happening again. Try scanning your website for malware.
Google is Evil.
Google set you up for failure before you even started. A few people using the Chrome browser blocked your site, and this made Google think twice about you. Or perhaps your audience clicks through and then leaves right away? If your site’s “bounce rate” in Google Analytics is high or the time spent on your website is low, Google is less than impressed with your performance!
Learn more about our marketing programs and contact Oyova— a St. Petersburg web design, content marketing, social media management, and eCommerce web development company.