When To Focus on Your Website

Where does your website fit into your marketing plan for 2011?

One
of the great things about a website is that it’s like a sign: it’s
always up and doing its job for you, 24/7, without your having to
schedule it.

On the other hand, your website is also like your
other promotion or advertising efforts, in that it can let you take
advantage of seasonal buying patterns.

It’s also like your market
research team in that it gathers data for you which can alert you to the
changing interests and behaviors of your customers, not to mention
those seasonal buying patterns.

So put your website into your
marketing plan in the same way you do signs, phone book listings,
Chamber of Commerce membership, and other items that you implement and
then leave alone to do their work. But also put your website on your
marketing calendar:

Blog about seasonal and timely issues as they arise. Use your
analytics to identify the things your customers are concerned about
throughout the year, looking back at previous years and also watching
for upcoming trends. If you don’t have a blog (and you should), think
about adding articles or white papers.
Use your analytics to determine the points in the year when your
customers begin looking for particular products or information, and
schedule special promotions at the times they’ll get the best response.
Make good use of slow times by scheduling link-building campaigns
to increase the reach of your website. Participating in forums, asking
for links from sites that would benefit from the connection, and adding your website to relevant directories can make your website visible to more customers, and reduce future slow times.

If your website isn’t up to the job, now is the time to get on Oyova’s calendar. Contact us to discuss your needs and the best solutions.