About Christian Leadership Alliance
Christian Leadership Alliance (CLA) is a Christ-centered nonprofit network that mobilizes over 1,200 organizations and 150,000 leaders annually to equip and unite Christian ministry professionals for transformative Kingdom impact. They advance their mission—“to equip and unite leaders to transform the world for Christ”—through educational resources, professional development programs (like Outcomes Conference and Outcomes Academy), and a strong community that cultivates leadership excellence across nine core disciplines. CLA thrives by offering biblically grounded training, peer networking opportunities, and multimedia resources designed to strengthen nonprofit leadership for long-term effectiveness in ministry contexts.
Objectives
Christian Leadership Alliance approached Oyova with a need to consolidate their digital presence. The project required merging three separate websites into a streamlined platform that would align with their updated branding, enhance usability, and provide scalable infrastructure. Key objectives and challenges included:
Client Goals
- Consolidate three websites into one unified experience.
- Align the design with updated branding and mission messaging.
- Optimize for usability, accessibility, and mobile performance.
- Improve content management
- Create an architecture ready for future scalability and content growth.
Challenges Faced
- Fragmented user journeys across disparate sites.
- Heavy technical debt from legacy page-builder themes.
- Non-compliant accessibility and poor mobile usability.
- Limited insights into UX via analytics tools.
The Solution
Oyova delivered a tailored solution built on a custom WordPress architecture, designed to provide an intuitive user experience while supporting future growth. The new site incorporated atomic design principles and addressed both usability and technical performance through strategic enhancements.
- Brand-led Design & Hero Redesign: Showcased with bold value messaging (‘Equip. Unite. Transform’), modern imagery, streamlined CTAs, and clean UI.
- Mega‑Menu Navigation: Featured top-tier menu items like ‘Get Involved,’ ‘Digital Resources,’ and ‘Learning Experiences’ to simplify discovery.
- Custom WordPress with Atomic Design: Created a visual framework of reusable components (atoms–organisms) for consistent, scalable layout deployment.
- Enhanced Usability & Accessibility: Built to WCAG 2.1 standards, ensured responsive performance and intuitive navigation across devices.
- SEO & Performance Build-Out: Optimized page load times, URLs, metadata, structured data, and implemented internal linking.
- Analytics / UX Tracking Integration: Enabled deep tracking of user behavior on key pages, subscription forms, and login workflows.
Development Process
To ensure the project’s success, Oyova followed a proven, phased approach. From discovery through launch, each step was designed to align with CLA’s goals while maintaining full transparency and collaboration.
- Discovery & Planning: Workshops clarified site hierarchy and aligned all stakeholders around user needs and business goals.
- Wireframe & Design: Low- and high-fidelity Figma prototypes guided UX and brand integration across pages.
- Custom Development: Built a modular WordPress platform with reusability and performance in mind.
- QA & Launch: Included device/browser testing, accessibility audits, performance enhancements, and final rollout coordination.
Results
Following the launch of the new platform, Christian Leadership Alliance experienced measurable improvements in performance, user experience, and operational efficiency. The results reflect the success of a purpose-built solution that aligns with both immediate needs and long-term vision.
- Merged Brand Experience: A unified website with consistent messaging and streamlined navigation.
- Faster Load & Better UX: Reduced bounce rates and improved mobile responsiveness.
- Scalable CMS Architecture: A modular, reusable component structure simplifies future content creation.
- Robust Analytics Access: Deeper insight into user behavior and content effectiveness.
- Enhanced Engagement Features: Intuitive menu structure, event calendar, and streamlined member login workflows.
Create an Innovative Website with Oyova
Is your organization ready to modernize its digital presence? Let Oyova help you build a performance-driven platform that reflects your mission, improves user experience, and supports long-term growth.