Golden Key Law Group, PLLC

About Golden Key Law Group

Golden Key Law Group, PLLC is a dedicated family law practice that blends experience with empathy. Led by attorney Charis Campbell, the firm is known for its commitment to understanding each client’s unique circumstances and crafting personalized legal strategies that deliver results while minimizing legal costs. The firm’s core mission is to advocate for families with passion, creativity, and strategic clarity.

Objectives

Golden Key Law Group partnered with Oyova after experiencing ongoing marketing challenges and poor return on investment. With thousands of dollars spent monthly on PPC, legal directories, and third-party services—yet not a single case to show for it—they needed a partner who could not only diagnose the issue but provide a clear, measurable path to success.

Client Goals

• Transform wasted marketing spend into qualified family law leads and active cases.
• Develop a fully optimized digital presence that converts traffic into consultations.
• Implement robust systems to track marketing performance and return on investment (ROI).
• Redesign the firm’s website to align with its brand and service values.

Challenges Faced

Golden Key’s prior marketing efforts lacked a cohesive strategy and clear accountability. The website had not been optimized for conversions and failed to communicate the firm’s expertise or unique value. Additionally, the absence of tracking tools made it impossible to measure the effectiveness of any marketing investments. With multiple disconnected channels and no tangible results, the firm was losing both time and money.

Solution

Oyova delivered a comprehensive solution that addressed Golden Key’s marketing inefficiencies and set the foundation for scalable growth.

• Website Redesign: We rebuilt the firm’s website to reflect its professionalism and core mission, ensuring a mobile-friendly, fast-loading, and conversion-optimized experience. The new web design also improved clarity around services, trust factors, and user navigation.
• Conversion Strategy: Clear calls to action and compelling service offers were added throughout the site, along with targeted paid advertising campaigns.
• Marketing Optimization: We restructured Google Ads campaigns, eliminating wasted spend and ensuring ads were highly targeted to the firm’s ideal client demographic.
• Tracking & Analytics: Oyova implemented a comprehensive tracking system to monitor website visits, form submissions, and calls, enabling an understanding of what was working and how to scale it effectively.

Development Process

A structured approach ensured that each aspect of the engagement, from technical development to strategic marketing, was seamless and practical.

• Planning: Met with the Golden Key team to evaluate past marketing channels, define campaign goals, and align on budget.
• Design: Reimagined the brand’s online presence with a modern, trustworthy look that emphasized legal credibility and emotional connection.
• Development: Rebuilt the site’s architecture and integrated call tracking, form tracking, and Google Analytics. Developed campaign landing pages that matched ad intent and improved conversion rates.
• Testing & Launch: Performed extensive quality assurance to ensure mobile responsiveness, performance, and analytics functionality. Once verified, we launched the new site with zero downtime.

Results

Golden Key Law Group saw a dramatic turnaround after working with Oyova.

Key Metrics

• The website now generates thousands of visits and qualified family law leads, resulting in a consistent stream of monthly inquiries and a measurable return on investment.
• The average return on marketing costs increased to 12–15 times the investment.
• Charis Campbell’s practice is positioned for sustainable growth, with a comprehensive understanding of the strategies that deliver real results

They are very knowledgeable about what it takes to gain the right exposure to be successful.

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