ISN Labs > Red Leaf

About Red Leaf

Red Leaf is a family-owned and operated sports nutrition business committed to helping individuals live their best lives. They pride themselves on impeccable customer service, great products, engaging content, and valuable contributions to the Indianapolis community. Their vision is to empower individuals to become the healthiest versions of themselves while staying true to who they are. Customers choose Red Leaf for its pure, clean products that support their active lifestyles.

Objectives

Red Leaf’s initial website design did not align with their expectations, leading them to partner with Oyova for critical functional improvements. Over time, this collaboration expanded into a complete website rebrand and ongoing digital marketing consulting.

Client Goals

• Develop a fully functional and user-friendly online store.
• Ensure the website reflects its mission of offering engaging content, excellent products, and outstanding service.
• Prioritize ease of use to create a seamless shopping experience.

Challenges Faced

The original website design did not function as intended, leading to usability issues. An inefficient eCommerce engine further impacted customer engagement and overall site performance. Additionally, the lack of backend flexibility made site management costly and complex.

Solution

Oyova provided a comprehensive redesign, enhancing backend functionality and frontend usability while preserving key design elements.

• Website Design: The redesign maintained the brand identity and improved the backend infrastructure. Additionally, navigation and site structure were enhanced to create a more intuitive user experience.
• Functionality: Integrated a new web development tool that enabled Red Leaf to manage updates independently, significantly reducing ongoing maintenance costs. Additionally, the team assisted in optimizing content for better SEO rankings and provided expert digital marketing consulting to enhance Red Leaf’s online visibility.
• Technology: A mobile-responsive design was implemented to ensure seamless access across all devices. The eCommerce functionality was upgraded to streamline customer transactions, and backend tools were enhanced to give the Red Leaf team greater control over content management.

Development Process

Oyova followed a structured approach to ensure a smooth website transformation.

• Planning: Collaborated with Red Leaf to define business objectives and audience needs, ensuring the website aligned with their goals.
• Design: Developed a cohesive visual identity that reflects Red Leaf’s brand and mission while improving site navigation and interface for a better user experience.
• Development: Enhanced website performance through backend optimizations, implemented SEO best practices to boost search visibility, and integrated new tools for greater flexibility in content updates.
• Testing & Launch: Conducted thorough quality assurance to ensure responsiveness and security, successfully launching the redesigned website without disruptions to operations.

Results

Red Leaf was delighted with the rebranded website and its improved functionality.

Key Metrics

• The project was so successful that Red Leaf engaged Oyova for further redesign work on their rebranded site.
• The ability to manage website updates independently led to reduced ongoing costs.
• The redesigned website better aligns with Red Leaf’s mission and business objectives.

The thing we liked most about their process was having a single point of contact we could interact with. Our account manager, Beth, has been terrific and very responsive. During the development phase, we had routine updates and calls with Ryan, the chief developer. The financial aspect was also transparent, with weekly updates on hours devoted to the project compared to the budget. There were no surprises on cost.

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