Suddath

About Suddath

Suddath is a global leader in moving, logistics, and relocation services with a rich history of providing tailored solutions to individuals, businesses, and corporations. Established over a century ago, Suddath has built a strong reputation for delivering comprehensive and reliable moving services across local, national, and international markets. With a network of facilities, a robust infrastructure, and a team of experienced professionals, they offer a wide range of services designed to meet the complex needs of both residential and commercial clients, including residential and commercial moving, employee relocation, and logistics.

Objectives

Suddath sought to enhance its digital presence and improve its website’s overall performance to better serve its global customer base. As a leading provider of moving and logistics services, Suddath’s website plays a critical role in driving leads, improving customer engagement, and offering essential information about their extensive services. However, their existing site was hindered by slow page speeds, limited functionality, and a cumbersome content management system, which impacted both user experience and internal operations. Their goals for the project included:

• Improving Page Speed: Suddath’s previous Headless React setup limited their ability to achieve optimal page speed. They aimed to achieve an “A” rating and at least 90% performance in speed.
• Enhancing Ease of Use: The old setup did not allow previewing posts/pages in drafts, which hindered content management efficiency. They needed a solution that would streamline content previews.
• Simplifying Deployment: Previously, deploying code changes involved a lengthy process. They required a more efficient system to deploy changes quickly and effortlessly.

Challenges Faced

Suddath’s website was underperforming due to outdated technology, slow page speed, and a complex content management system that made content previews and deployments cumbersome.

Solution

Oyova addressed Suddath’s challenges by removing the React portion of their website and transitioning the front end to WordPress. This shift improved performance and provided a more user-friendly content management system. Key components of the solution included:

• WordPress with Tailwind CSS: We retained the same design but used the modern Tailwind CSS framework to speed up development and reduce the size of the CSS bundle, leading to faster load times.
• Previewing Drafts: The new system allowed Suddath’s team to easily preview posts and pages before publishing, streamlining their content management workflow.
• Efficient Deployments: With GitHub Actions integrated into the development process, code changes could now be deployed almost instantaneously, significantly reducing the time and effort required for updates.
• HubSpot Integration via Gravity Forms: Custom Gravity Forms were implemented to capture and track lead data, with hidden fields providing additional insights to Suddath for improved customer management.

Development Process

We created a custom WordPress theme using Genesis Blocks for Gutenberg components and Tailwind CSS for streamlined, responsive styling. Custom integration with Rize Reviews also allowed Suddath to display customer reviews directly on their website. Deployment processes were automated using GitHub Actions to ensure quick and efficient code updates.

Testing and Quality Assurance

Our team conducted thorough testing to ensure the site’s performance met high standards, focusing on page speed and functionality. Every phase of the development process underwent rigorous quality assurance to guarantee security and reliability.

Results

Key achievements include:

• Page Speed Improvement: With the optimizations made, Suddath’s website achieved a performance grade of A, with a 92% performance score, dramatically reducing load times. This improvement not only enhances user experience by providing faster access to information but also positively impacts SEO rankings, making it easier for potential customers to find Suddath online.

• Enhanced Functionality: Integrating Gravity Forms with HubSpot, featuring hidden fields for additional data tracking, provided Suddath with deeper insights into customer behavior and lead generation. This allows for more efficient management of client interactions and a more personalized approach to customer engagement.
• Streamlined Content Management: The new WordPress setup addressed the previous challenges with content management and post previews, allowing Suddath’s team to preview content drafts easily and deploy updates quickly. This has streamlined their workflow, reduced errors, and made keeping the site up-to-date with fresh content easier.
• Improved Deployment Process: The introduction of GitHub Actions for deployment significantly reduced the time and complexity of pushing updates to the live website. What once required a lengthy and tedious process can now be completed in minutes, enabling more agile and responsive changes to the site as needed.

Oyova has been an excellent development partner. They have a quick turnaround time and provide high-quality services. In addition, they are collaborative and easy to work with.

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