About The Denson Firm P.A.
Since 1994, Bruce Denson has been involved in criminal justice in Pinellas County and the Tampa Bay region. Serving first as a prosecutor and, since 1998, as a criminal defense attorney, he represents clients facing charges such as DUI, drug possession, robbery, sexual assault, domestic battery, unlicensed contracting, and more.
Objectives
Bruce Denson recognized the need for a modern, user-friendly website to effectively showcase his diverse legal practice areas and extensive experience. He aimed to build trust within the St. Petersburg community and surrounding areas by enhancing his online presence. Operating in a highly competitive market with numerous attorneys, Bruce faced the challenge of standing out and effectively communicating his expertise to potential clients. Additionally, with a limited budget, extensive advertising efforts were not feasible, making it crucial to develop a cost-effective strategy to attract and retain clients.
Client Goals
- Compete for criminal defense cases in a highly competitive market while adhering to a set budget.
- Establish himself as an authority and published legal expert in criminal defense in Pinellas County.
- Continue to earn the trust of both clients and peers in the legal community.
Challenges Faced
- Operating in a saturated market with numerous competing attorneys.
- Limited budget restricting extensive advertising efforts.
- Need to communicate expertise and build credibility online effectively.
Solution
Our strategic approach transformed the client’s digital presence, making content management seamless with a robust CMS while enhancing organic visibility through advanced SEO. We provided real-time performance tracking and lead generation insights by integrating Google Ads and analytics, ensuring sustained growth and measurable results.
- Strategy and Research: Conducted thorough market analysis to understand the competitive landscape and identify opportunities.
- Website Design: Created a user-friendly design tailored to the legal industry, ensuring easy navigation through various practice areas.
- Functionality: To enhance user engagement, integrated features such as educational content sections, client testimonials, and detailed attorney profiles.
- Technology: Utilized a content management system (CMS) optimized for SEO to facilitate content updates and improve search engine rankings.
- SEO Optimization: Developed a strong SEO presence to compete with larger law firms that could afford expensive pay-per-click advertising campaigns.
- Client Reviews and Case Results: Implemented strategies to gather more client reviews and showcase case results to build credibility.
Process
- Planning: Collaborated with The Denson Firm to understand their goals and target audience.
- Design: Developed wireframes and design prototypes focusing on user experience.
- Development: Built the website using SEO best practices and responsive design.
- Testing: Conducted thorough testing to ensure functionality across devices and browsers.
- Launch: Deployed the website and monitored performance to make necessary adjustments.
Results
Implementing a robust CMS, advanced SEO strategies, and Google Ads integration led to significant improvements in website performance. The client experienced increased organic traffic, higher search rankings, and more efficient lead generation, all backed by real-time analytics for continuous optimization.
- Increased Traffic: Notable rise in website traffic and user engagement post-launch.
- Improved Conversion Rates: Higher inquiry rates from potential clients seeking legal representation.
- Enhanced Efficiency: Streamlined process for potential clients to access information and contact the firm.

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