United Routes Case Study - Oyova
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United Routes

Bespoke WordPress website with upgraded interactivity, user-experience, and CRM integration

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About United Routes

United Routes is a dependable vehicle transportation solution for over 100+ major OEM’s, EV & autonomous micro-manufactures, marketing & PR firms, freight forwarders, nationwide corporate relocation & private collectors.Essentially, they work with freight forwarders to move vehicles from point A to point B.

The Challenge

The success of the company was not properly represented with their current website. With the goal of upgrading the look and feel of their outdated website, united Routes turned to oyova to find a solution.

The Solution

A custom bespoke wordpress theme, consisting of a Greensock animation library for various animations and interactivity and custom integration with client CRM through Gravity Forms. This was achieved by engaging with the client on multiple occasions, walking through different prototypes ensuring that everyone was on the same page for every inch of the user experience.

In addition, the new website consists of many performance upgrades, a vastly upgraded user experience, 301 redirect setups for a clean SEO transition. The upgrades touch every part of the website including interactivity, branding, and lead capture.

The end result was a highly rebranded website including logos, colors, fonts, and an overall very different online experience.