Do you write for a website or online business? If it’s your job to create high quality digital content, then take a look at best copywriting practices for content marketing online.
Content is one of the most important aspects of good internet marketing.
Writing marketing copy for anything to be used for branding or advertising purposes over the internet is much more complicated than general writing. That’s because in order to write more effective marketing copy, you not only need to focus on the quality of the writing but also the audience you are trying to reach and the search engine optimization practices that help make the connection.
Don’t forget these best copywriting practices for better content marketing:
Start Researching a Niche Topic or Industry
Chances are someone has already established a niche topic or industry around what you do. In this case, your competitors may come in handy. While researching your market and browsing the pages of similar businesses, take notice of the types of content that make the most impact in blog posts, social media, and web pages.
It’s a great idea to borrow topics, titles, or branding styles that are already proven to provoke a response from the most potential customers. Your customers tend to respond best to a company that speaks the language of the industry, so find niche topics that help link them to relevant content.
Customize Titles, Headlines, and Keywords for SEO
One thing that is often overlooked when writing for online channels is that your headlines could mean the difference between constant clickthroughs or no traffic at all. That’s why you need titles that inspire your audience to take action or share content. Tailor your copywriting for titles and headlines that remind your customers of the problems that trigger them to take action. Offer them a solution.
Know Your Audience
Before you can speak their language, you must get to know them. Potential customers already have an idea of what they’re searching for, which means it’s up to you to convince them to buy it from you. In order to do this, you must focus on what makes your customer tick:
- Who are they (age, location, gender)?
- Where do they hangout online?
- Where are they located (local/international)?
- What are their interests?
Most customers don’t respond well to direct sales. Instead, they are more interested in useful information that pertains to the particular problem they possess. When writing content marketing copy, it’s important to inform and educate your audience into making more intelligent buying decisions. Content that speaks to their problems will help you gain their trust.
Staying True to Your Brand
When developing your company’s voice, it’s important to always remain true to your brand. One of the easiest ways to remain consistent with content marketing copy is to construct a list of branding basics, a copy brief, and/or style guide to set some writing rules. This keeps you from straying far from your overall goal by narrowing your target style.
Speaking as an Authority
No matter which direction you decide to take your content marketing copy, it’s always a good idea to convey the message with authority. That is, you should write in a definitive manner. This helps others understand that you are a knowledgeable expert at what you do so that your audience is more likely to trust you. Therefore, instead of starting a statement by saying “In my opinion…” instead say, “The experts agree…”
Does your copywriting and content translate into real results?
If the answer is “not enough”, then we can help with better content marketing. Learn more about our marketing programs and contact Oyova — a St. Petersburg web design, content marketing, social media management, and ecommerce web development company.