A brand style guide serves as a beacon for your business. It is the shining light for your brand identity that showcases the mission, core values, and vision for customers and the world at large. Providing guidance across visual and written content,... Read More

Brilliant branding rockets company success. If it’s a dud, your business can flame out before it even really gets warmed up. Understanding the difference between brand awareness and brand recognition is crucial to creating an effective,... Read More

Why is a mission statement important? A well-crafted one provides focus, summing up your companies values, objectives, and strategy. A company mission statement is a beginning — answering the question, “Why does my business exist?” It serves... Read More

Do you know how to write a unique value proposition? Your UVP is central to your business success. Without a clear and compelling UVP, it can be challenging to attract your target audience, grow your business, and achieve revenue goals. What... Read More

You’ve probably heard of major companies like Disney, Facebook, and Amazon. What do all of these companies have in common? The answer is simple: branding. They weren’t always big names in the business world. However, each one of these... Read More

Branding is a term often used in marketing, but some businesses fail to understand what it entails and how crucial it is to their success. Yes, it can be expensive, but there are some inexpensive and resourceful ways to brand a business and set it... Read More

Social media can work wonders in helping to promote your business. But it can also be a bit overwhelming figuring out exactly where to start. There are a number of things you should consider before deciding which platform(s) to utilize. However,... Read More

Why do people use Twitter? Twitter is a place where people go to find out about what’s happening in the world right now. It’s a place to share information instantaneously and spread messages worldwide. With hundreds of millions of users and over... Read More

As a manufacturer, you are like any other business looking for a competitive advantage. You need to distinguish your brand from your competition while proving to your customers that you have what they need. A great way to accomplish this is by... Read More

Read Top Marketing Books to Brand Your Business When in doubt, do your research. The key to more effective marketing is reading more about what works and what doesn’t with business branding. It pays to get a good overview of the basics by... Read More