Social media is a reliable marketing tool for many reasons. A major one is simply the fact that an active social media presence allows you the opportunity to build your brand. With a strong brand identity, you’ll find it’s much easier to not... Read More

“A mastermind meeting sponsored by Oyova, the 2019 Digital Mastermind Fall Summit is focused on bringing together agency owners and executives to share strategies and best practices to promote agency growth.” March 2019 – Jacksonville, Florida... Read More

Jacksonville Beach, Florida – The Tom Coughlin Jay Fund has partnered with Oyova Software, LLC (Oyova) to develop a HIPPA compliant online portal that will facilitate and expedite the processing of emergency household expense requests from... Read More

A brand style guide serves as a beacon for your business. It is the shining light for your brand identity that showcases the mission, core values, and vision for customers and the world at large. Providing guidance across visual and written content,... Read More

Brilliant branding rockets company success. If it’s a dud, your business can flame out before it even really gets warmed up. Understanding the difference between brand awareness and brand recognition is crucial to creating an effective,... Read More

Why is a mission statement important? A well-crafted one provides focus, summing up your companies values, objectives, and strategy. A company mission statement is a beginning — answering the question, “Why does my business exist?” It serves... Read More

Do you know how to write a unique value proposition? Your UVP is central to your business success. Without a clear and compelling UVP, it can be challenging to attract your target audience, grow your business, and achieve revenue goals. What... Read More

You’ve probably heard of major companies like Disney, Facebook, and Amazon. What do all of these companies have in common? The answer is simple: branding. They weren’t always big names in the business world. However, each one of these... Read More

Branding is a term often used in marketing, but some businesses fail to understand what it entails and how crucial it is to their success. Yes, it can be expensive, but there are some inexpensive and resourceful ways to brand a business and set it... Read More

Social media can work wonders in helping to promote your business. But it can also be a bit overwhelming figuring out exactly where to start. There are a number of things you should consider before deciding which platform(s) to utilize. However,... Read More