Need the Latest in Digital Advertising to Get You Through 2015?
What’s the latest in digital marketing trends? This year has already yielded plenty of updates in how search engine optimization (SEO) is ranked by web design.
What else is on the list of digital marketing trends for 2015?
Mobile Friendly Website
Is your website multi-platform ready? You may want to run a Mobile-Friendly Test with Google to find out. If not, the latest Google update will cut your pages from the ranks by applying a penalty for not having a responsive web design. One of the most important SEO updates for 2015 is upgrading to a responsive site. If you haven’t already, you should be working with a web design agency you can trust.
What other options does mobile-friendly open? The ability to design your own mobile apps and reach your customers everywhere they go makes for effective mobile marketing.
Easy Payments and Shopping Carts
In 2015, e-commerce is all about the buyer experience. You want to make it as fun and easy as possible for customers to access, browse, and buy your goods online using a user-friendly shopping cart and online store. One of the simplest ways to get a shopping cart on your website is to sell online using the Square store. You can display your items by inserting HTML directly into your pages for quick and easy shopping.
If you want to maximize the quality of your buyer experience, try a web design agency that offers e-commerce development with plugins built into your website for an exclusive online shop tailored to suit your needs.
Pay Per Click (PPC) Ads
Paid-per-click ads are here to stay. Why? Everyone seems to be using them to get ahead of the competition and extend their reach. Not to mention, Facebook recently updated paid-per-click location targeting settings for a more precise reach. This helps narrow your audience of potential customers by location and generates new leads using pay-per-click ads that connect to people in the nearby area.
Location Based Advertising
In addition to paid-per-click advertising settings narrowed by location, Google Places has also grown over the past year. Most standard businesses pay for Google Adwords and list their location in Google Places to rank higher in the search engines. If you don’t, you’re cutting a large pool of potential customers fast. The more exacting location settings added to Facebook ad targeting also reinforce the untapped potential there is in getting your own paid ads.
Try marketing automation to save you time and money. What exactly is marketing automation? It’s the ability to integrate and track all your company’s profile pages and social media streams in one easy-to-use platform. There are plenty of marketing automation software and types out there, but some of the most popular include Eloqua, HubSpot, and Infusionsoft. Other great websites used to streamline social media interactions are Buffer and Hootsuite.
High-Quality Content Creation
What separates the best websites from the rest? These days it’s high-quality content in website copy, videos, graphics, and social media blurbs. Successful inbound marketing brings more people to your website by giving them useful and shareworthy content to indulge in. Great content marketing is one of the most important aspects of Google search engine optimization, so work with a marketing agency that does its best to get the full effect.