Plan Ahead for a Marketing Campaign Launch that Works
Wondering how to launch a new product or service? If you’re about to embark on a big business venture, look closely before you leap! There are already some established tricks of the trade to launch a successful marketing campaign.
Brainstorm Your Approach
Are there some online channels that work better for your business than others?
If there’s a specific digital marketing approach that sees more interaction than others, stick with it. Determine which online channels to use based on your audience — younger crowds use Instagram, while just about anyone uses Facebook. The benefit of social media marketing is that it’s basically free, besides the cost of managing pay-per-click campaigns and paying for ad space to give your posts a boost with more coverage.
Analyze the Market
In need of a more “scientific” approach to your digital marketing efforts?
Before you go running into your marketing campaign launch full force, stop for some A/B testing. Establish a variable (perhaps promotion via the various social media platforms — Facebook, Twitter, Instagram, Pinterest, Linkedin), and gauge performance through trial and error by posting the same content on each. Does one website seem to work better for you? A/B testing is a great approach to establishing the best times, places, and content types to post on your business profiles.
Establish an Irresistible Selling Point
Have an amazing product, but your customers just won’t bite?
Then you may need to amend your selling point. Remind them again why the things that you offer are exactly what they need — but wait, there’s more! It’s on sale for a limited time. Then again, if you know there’s nothing wrong with your product or the price of the product, the problem may be that your previous marketing efforts are actually misrepresenting you.
Organize a Calendar of Deadlines
Curious of how to stay organized with your marketing launch campaign?
Set a calendar of deadlines and business goals to reach. Your schedule should project a path of milestones that lead you forward in the direction of the final outcome over the course of time. Try setting your goals by building a marketing calendar to get stuff done.
Remember, Consistency is Key
Did you take a break from the plan — even for just a day.
These days, customers want to know that you’re reliable, and they can always count on you to deliver. When you skip a few days here and there or veer from the pre-established line of direction, you’re sacrificing all previous momentum. Once you gain a following, don’t disappoint your audience by forgetting about them. This shows that you have more important things to do than remain dedicated to the needs of your online community. Satisfy digital marketing demands by remaining consistent.
Start Earlier than Intended
Do you believe the faster the better when it comes to digital marketing?
When your business is just breaking out into the online world, you may actually need more time for a marketing campaign launch than you think. It takes long hours and weeks upon weeks of consistent posting to reach your audience — and even longer to cultivate a reputable online reputation. Google search engine agrees that in order to multiply your marketing efforts, it’s going to take time and domain authority to get to where you need to be.
Don’t have time to plan a marketing launch campaign yourself?
Let us take care of it. Learn more about our marketing programs and contact Revital Agency — a St. Petersburg web design, content marketing, social media management, and eCommerce web development company.