Valentine’s Day is a holiday filled with romantic gifts and activities. With people in a loving (and spending mood), businesses have the opportunity to enhance their brand awareness and increase sales. Need some Valentine’s Day marketing ideas? With diverse, strategic initiatives, you can target your audience (Cupid-style) — taking advantage of this popular shopping holiday.
Valentine’s Day Marketing Campaigns to Engage Your Audience
Here are 5 Valentine’s marketing ideas to engage and motivate your audience:
1. Shine a Creative Spotlight on Date Night
Online retailers and brick-and-mortar business owners alike can be creative when it comes to date night for Valentine’s Day. Look at your inventory, be creative, and highlight date night ideas on your social media pages and/or in email marketing with accompanying dynamic images. Be adventurous — many types of gifts can be romantic. From essential oils to picnic baskets, to hammocks and vinyl record players, market-themed evenings with your products. Both sultry and whimsical sells.
2. Make Your Social Media Accounts Lovely
Get in the spirit! From your Twitter background image to your Facebook profile page, bring Cupid’s arrow, hearts, and flowers to the forefront. Spectacular visuals can really rev up the excitement of a social media page. Your existing customers will smile and new audiences may come a-callin’.
3. Send Irresistible Emails with Exciting Subject Lines
Themed email marketing is another of the top Valentine’s Day promotion ideas. Notify your audience of “hot” deals and include bold visuals and exciting subject lines. Fill them with romance, even short lines of poetry — all in alignment with your brand. Don’t be afraid to use emojis. But not too much! You don’t want to delegitimize your offerings. Schedule them to go out well in advance, but also for those last-minute shoppers. Be strategic, and you can win those consumers’ hearts.
4. Encourage Storytelling on Social Media
Let them know you care. Spark conversations on Facebook, Instagram, and more by posing questions. How did you meet your true love? If you and your sweetheart were trapped on a desert island, what would you bring? (Tie in to your products and explain why). Don’t be afraid to be funny. Posing questions are an excellent way to strengthen the bond between you and your customers. Stay on top of the comments and be active in the conversations. They’ll adore you for it.
6. Run a Valentine’s Day Sale
Consider running a themed sale for Valentine’s Day. Consider themed bundles of existing products or entirely new product collections. Two-for-one sales do very well on Valentine’s Day. Sales on popular items such as chocolates and flowers are also effective, so consider using these sales to draw people to your business. Show your customers some love!
5. Create Valentine’s Day Themed Hashtags
Promote special buys or events with hashtags that increase the visibility of your brand. Encourage your followers to share your tweets and posts by offering a free gift or additional discounts. The hashtags do not have to use your brand name to be effective but do need to be in the spirit of your brand. Stuck? Try hashtag generators such as Inflact or All Hashtag to ramp up your visibility across Instagram, Twitter, and more.
Start Sharing the Love
These 5 Top Valentine’s Day marketing ideas can make business owners’ heart sing in the middle of a cold, cold winter. But just like in romance — you have to put in the effort to make something happen. Give your audience a reason to love you. Then, they’ll keep coming back for more.