5 valentines day marketing ideas

5 Top Valentine’s Day Marketing Ideas

Valentine’s Day is a holiday filled with romantic gifts and activities. With people in a loving (and spending mood), businesses have the opportunity to enhance their brand awareness and increase sales. Need some Valentine’s Day marketing ideas? With diverse, strategic initiatives, you can target your audience (Cupid-style) — taking advantage of this popular shopping holiday.

Valentine’s Day Marketing Campaigns to Engage Your Audience

Here are 5 Valentine’s marketing ideas to engage and motivate your audience:

1. Shine a Creative Spotlight on Date Night

date night valentines day marketing ideas

Online retailers and brick and mortar business owners alike can be creative when it comes to date night for Valentine’s Day. Look at your inventory, be creative, and highlight date night ideas on your social media pages and/or in email marketing with accompanying dynamic images. Be adventurous — many types of gifts can be romantic. From essential oils to picnic baskets, to hammocks and vinyl record players, market themed evenings with your products. Both sultry and whimsical sells.


2. Make Your Social Media Accounts Lovely

email marketing valentines day marketing ideas

Get in the spirit! From your Twitter background image to your Facebook profile page, bring Cupid’s arrow, hearts, and flowers to the forefront. Spectacular visuals can really rev up the excitement of a social media page. Your existing customers will smile and new audiences may come a-callin’.


3. Send Irresistible Emails with Exciting Subject Lines

email marketing ideas for valentines day marketing

Themed email marketing is another of the top Valentine’s Day promotion ideas. Notify your audience of “hot” deals and include bold visuals and exciting subject lines. Fill them with romance, even short lines of poetry — all in alignment with your brand. Don’t be afraid to use emojis. But not too much! You don’t want to delegitimize your offerings. Schedule them to go out well in advance, but also for those last-minute shoppers. Be strategic, and you can win those consumers’ hearts.


4. Encourage Storytelling on Social Media

social media engagement valentines day marketing ideas

Let them know you care. Spark conversations on Facebook, Instagram, and more by posing questions. How did you meet your true love? If you and your sweetheart were trapped on a desert island, what would you bring? (Tie-in to your products and explain why). Don’t be afraid to be funny. Posing questions are an excellent way to strengthen the bond between you and your customers. Stay on top of the comments and be active in the conversations. They’ll adore you for it.


5. Create Valentine’s Day Themed Hashtags

valentines day hashtags social media campaigns

Promote two for one sales or other special buys with hashtags that increase the visibility of your brand. Encourage your followers to share your tweets and posts by offering a free gift or additional discounts. The hashtags do not have to use your brand name to be effective but do need to be in the spirit of your brand. Stuck? Try hashtag generators such as Hashtagify or All Hashtag to ramp up your visibility across Instagram, Twitter, and more.


Start Sharing the Love

These 5 Top Valentine’s Day marketing ideas can make business owner’s heart sing in the middle of a cold, cold winter. But just like in romance — you have to put in the effort to make something happen. Give your audience a reason to love you. Then, they’ll keep coming back for more.

Angela Diniak

Written by:

As the Director of Marketing Services for Oyova, Angela wears many hats. She adds creativity and organized intent to digital marketing, and her dedication to pursuing perfection is tireless.

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