September 25, 2014 / In Uncategorized /
What Visitors Really Want: Understanding User ExperienceWhen you conceive a website or app idea, it becomes your baby. Just like a parent raising a child (okay, maybe slightly different), it’s hard for startups to accept criticism on points of a project’s development. For example, with parenting, a key milestone for any child is his or her social interaction; if the child fails to meet the average benchmarks, he or she may need additional attention — this is hard for some parents to accept. The same is true for web design or app architecture. If users can’t interface with it, then you may need to revisit your original plan — whether you want to or not. For this reason, user experience is a key aspect of web application development. Understanding what your visitors really want will ensure your target audience is never alienated and your pet project is “socially well-adjusted.” What are the Basics of User Experience? You may have heard the term “intuitive” quite a lot regarding website and app development. Well, we’re here to tell you: It’s not just another buzzword. It refers to the natural ways in which a user might instinctually interact with your technological tool. Enter: the user experience (UX). There are three pillars that support UX and drive intuitiveness. As you develop your business idea, consider how each of the following factors are or aren’t incorporated in your project’s execution:
- Usability – Does your app work better on one OS (operating system) than another? Does your website feature poorly coded, bandwidth-heavy content that often crashes users’ browsers? How about the overall layout — does it make sense; does it flow? Usability accounts for how well a user can interact with the most basic parts of your site.
- Findability – Does your website feature an overly complicated menu with multiple layers of page navigation? Do pages feature “breadcrumbs” so users can easily find their way back without navigating back home? Is your content indexable and ready to be searched both on and off the site (via Google or other search engines)? Findability refers to how well users can locate necessary information within your website or app.
- Accessibility – Is the content readable? Can users adjust text or image size to suit their device? Are the colors not only visually pleasing, but lending to content visibility? Accessibility reflects how well common users, as well as those with disabilities, can view or receive your website or app’s information.
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