November 30, 2010 / In Uncategorized /
What Is an Optimized Website?Businesspeople are beginning to become aware of the term “SEO,” and even “search engine optimization” — but what exactly is an optimized website? To optimize something generally means to make it perform as well as possible, and that’s what search optimization means, too. An optimized site is one designed and built to perform as well as possible with the search engines. That includes the following things:
- Standards compliant coding and well-developed navigation so search engines can easily index the site.
- Content that makes it clear to the search engines what your site has to offer, so the search engines can match up your site and the people searching for what you doyour goods and services.
- Meta content (the things search engines, not human visitors, see) that clarifies the purpose of the site to search engines by explaining the meanings of images and other media, among other things.
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