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Person analyzing their Amazon PPC ad campaign on their laptop and smart phone.

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Is Amazon PPC Worth It? Pros and Cons

In 2024, Amazon remains a dominant force in e-commerce as one of the world’s most popular and competitive...

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How Many Weeks for Consideration Campaign Ads?

Launching a successful marketing campaign requires strategic planning and timing. One of the most critical factors to consider...

Person setting up online ads on a laptop

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How Many Ads Should Be Implemented Per Ad Group?

How many ads should be implemented per ad group? The answer to this question is pivotal in optimizing...

Magnet pulling people towards advertisements, indicating how to choose the best ad platform

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How To Choose the Best Ad Platform Based on Your Strategy

Selecting the right ad platforms for your digital marketing strategy is a critical yet complex task. With a...

Pay-per-click metrics and graphics on papers on a desk

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Mastering PPC Metrics: Optimize for Success

Understanding PPC metrics is crucial to getting the most out of paid search campaigns. We discuss important PPC metrics and how to measure PPC success.

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Google Ads Verification Requirements 2023

Google Ads Verification has become more important than ever for advertisers. This process ensures ad safety, brand protection,...

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SEO vs. PPC: Which Is Better for Your Business?

When comparing SEO vs. PPC to determine the best marketing strategy for your business, it’s important to understand their differences and benefits. Discover the basics of each and how they can both positively impact your online presence for years to come.

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How to Create a Successful Instagram Advertising Strategy

Want to give your social media marketing a boost with Instagram Ads? Discover how to develop a successful Instagram advertising strategy to get the best ROI from your investment.

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Instagram Ads for Businesses: FAQs & Best Practices

With its increasing popularity, more and more businesses are turning to Instagram Ads. However, to be successful, it's essential to understand the best practices & top tips before getting started. Discover the top FAQs of Instagram Ads to help drive your marketing strategy.