Have you ever heard the expression, “It’s like finding a needle in a haystack”?
It’s used to describe a near Herculean task of insurmountable odds. Today we could rewrite it by saying, “It’s like trying to find needed information on the Interwebs without a search engine.”
Okay, that’s much more cumbersome and not nearly as visually expressive but search engines help us search through vast haystacks of information to find the answers to what we’re looking for. With 6.7 million people publishing to a blog regularly and another 12 million “blogging” on social media, there’s a lot of hay to sort through (Nielsen Social).
So why should you be practicing search engine optimization (SEO)?
Because you should never rely on your customers, and potential customers, to sort through the hay to find you.
Reasons Why SEO Is Important
Other than SEO, there is no other way to get found by your ideal audience outside of paying for it and most people are conditioned to avoid those results labeled “ads.” A minimal investment of time and resources can improve your organic search results and drive more traffic to your site.
Search Engines Have Become Better at Recognizing Good Content
Most People Never Get Past Page One Results
SEO Helps You Gauge the Effectiveness of Your Site Content
SEO Is Inexpensive
Keeps You Involved in Social Media
Years ago, you could trick search engines into ranking your business site high in their results by using black hat tactics. Today that is much harder to do because of the sophistication of the search engine’s algorithm.
To impress the search engines you have to first impress an audience with good content.
We’re being generous here to use “page one results”. In reality, it’s more like most people don’t get past the first 4 results on page one.
You need to place well if you want people to be able to find your business.
SEO increases your site’s traffic bringing people who are looking for your product or service to you.
With SEO you know that person searched for something related to your business.
SEO is measurable and the campaigns you run around it can tell you a lot about who’s coming to your site, what pages they are visiting, and how long they are staying.
This is very important for your marketing team and understanding your customer.
Optimizing your site for search engines and producing helpful content is a lot less expensive than paying for pay per click campaigns on Google.
One of the indicators search engines use for a quality site is shares and social media indicators. Without those, your site won’t rank very highly.
Search engines will drive you to stay connected to your ideal customer through social media, which is good for you and for the customer.
A Final Takeaway About the Importance of SEO
If you have all the customers you want with your business, search engine optimization is not important to you. But if you want your business and reach to grow, SEO is worth the investment.
At Revital Agency we can help you reach your target audience and stay connected to them through producing quality content and optimizing your website for search engines.
Call us today and we can put together a strategy that will help you beat your competition and assist your customers in sorting through all the hay.