Gun Gallery

About Gun Gallery

Gun Gallery is a family-owned business that opened in 1993 and has since continued to grow and refine its space in the firearms and shooting range industry. Although their products and the industry have evolved, their commitment to customer service and creating a comfortable shopping experience has remained the same. They take pride in offering expert guidance and top-quality products to seasoned shooters and beginners alike.

Objectives

Gun Gallery needed a new website to replace its outdated and non-functional platform. The previous site lacked the usability and customization options necessary to engage customers effectively. They required a fresh, modern design to enhance user experience, increase engagement, and support their evolving business needs.

Client Goals

• Build a brand-new website from scratch to replace the outdated and non-functional site.
• Create a platform that Gun Gallery can easily customize and update without needing a developer.
• Focus on a design that enhances customer engagement and improves navigation.
• Improve online discoverability and search engine performance.
• Ensure accessibility across all devices with a fully responsive design.

Challenges Faced

Gun Gallery’s previous website was outdated and non-functional, making it difficult for customers to navigate and engage with the business. The team needed a fresh start with a new platform that would provide a better user experience and improved functionality.

Solution

Oyova provided a complete website redesign, building the new site from scratch to meet Gun Gallery’s unique needs.

• Website Design: Developed a modern, user-friendly website that aligns with Gun Gallery’s brand identity. The new design improves site navigation and structure to enhance user experience.
• Functionality: Created a customizable platform allowing Gun Gallery to make minor updates. This eliminates the need for a developer to make minor modifications.
• Technology: Designed a responsive website that ensures accessibility across desktop, tablet, and mobile devices. The improved layout enhances usability and boosts customer engagement.

Development Process

Oyova followed a structured approach to deliver a high-performing website:

• Planning: Collaborated closely with Gun Gallery to understand their business goals and user requirements. This ensured that the new site addressed previous challenges and positioned them for future growth and success.
• Design: Focused on crafting an intuitive and visually appealing interface that provides an engaging and seamless user experience. Special attention was given to branding consistency and ease of navigation.
• Development: Built the site from the ground up, incorporating customizable features that enable Gun Gallery to make content updates effortlessly. This eliminates the need for external technical support for minor changes.
• Testing & Launch: Conducted extensive quality assurance and user testing to ensure seamless functionality across all devices. After rigorous testing, the new site was successfully launched, guaranteeing a smooth transition with minimal disruptions.

Results

The new website delivered immediate and impactful results:

• Enhanced User Experience: A modern, easy-to-navigate site that improves customer engagement.
• Increased Lead Generation: Gun Gallery received only 1–2 email requests per day before the redesign. After launching the new site, daily email requests increased to 30, significantly improving its online visibility and customer interaction.
• Improved Site Accessibility: The responsive design ensures a seamless device experience.

Oyova’s work has met expectations across the board. The team is responsive and excels at explaining complex concepts to their clients. Customers can expect a thorough team that’s very open with their web development process.

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