Wenzel Fenton Cabassa P.A. - Oyova Software
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Wenzel Fenton Cabassa P.A.

Employment Law Marketing Case Study

Law Firm Background

Wenzel Fenton Cabassa P.A. is an employment law firm based in Tampa, FL but, encompasses the entire state and into the lower southeast states. They specialize in defending employees who face unlawful acts by their employers.


Summary

When Wenzel Fenton Cabassa P.A. came to us in 2013, their goal was to become the largest employment law firm in Florida that represents employees only. We started with small engagements. In 2015, we became their full-time marketing agency, functioning as an outsourced marketing department delivering web development, SEO, SEM, content writing, social media, PR, and more.

wenzelfenton.com


Goals

  • Grow the law firm from a single location with three attorneys into Florida’s largest employment law firm.
  • Becoming the authority and legal expert on all things related to employment law.
  • Generate 10X ROI for the firm through SEO, Google Ads, and web development.

Our Approach

Start with strategy and research. At the core, we determined a library of educational material was necessary to establish the firm as an authority.
Next, we selected the best markets to target across the state to grow market share.


Our Solution

Build an SEO-optimized website that offers the education content employees seek.
Establish office locations throughout Florida that we determined are best suited for the firm’s ideal client profile.
Additionally, we created campaigns to gain more reviews and referrals to establish brand trust and authority.


Key Takeaway

We’ve generated thousands of cases for Wenzel Fenton Cabassa P.A. from our SEO services alone.


Results

We’ve Generated thousands of cases for Wenzel Fenton Cabassa P.A. from our SEO services alone.

An infographic showing site growth of WFC website since hiring Oyova

An infographic showing site growth of WFC website since hiring Oyova


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