Unleash the power of your brand. Your brand is everything when it comes to marketing. It’s your image. But more importantly, it’s what your customers remember about your company.
What is a brand identity?
Your brand identity is more than just a logo. It’s your personality and what others perceive as unique about your company. Your best customers will find a strong brand identity simply irresistible.
Your brand identity is a secret weapon for reaching a target audience.
Identify with Your Best Customers
You can’t please everyone. The truth is, your best efforts at reaching a target audience should be spent on people with similar interests and tastes as your best customers. This is especially true when you look closely and start to notice a few things these people all have in common. The good thing about creating a brand identity is that your image will appeal to your customers and could even secure some referrals from friends with similar styles and desires.
Narrow Down Your Audience to One Person
This may seem counter-intuitive when it comes to targeting an “audience”, but it’s essential. This person is your “buyer persona”, or they represent the thoughts and opinions of your best customer. Instead of shouting out over crowds of people with dissimilar personalities or interests, appeal to one of the loyal customers you already have. Make your brand about them, since anyone who would agree with them is more likely to be interested in listening to what you have to offer.
What Separates You From Competitors?
If you’re in business, chances are you already know what’s unique about it. What makes your offering original or unique? Separate yourself from competitors by developing a brand identity that reminds them of how choosing your company is much better than going with the competition.
The Internet Supports Niche Culture
If your goal is reaching a target audience online, get familiar with your niche. The internet loves niches as much as high school loves cliques. It’s just natural for everyone who agrees to congregate on their favorite website in their favorite niche. Use this to your advantage. As a business, you have plenty of options to narrow down your target audience when creating ads online. You can choose to target a demographic audience by age, gender, location, or even social media platform. In addition, any and all content you produce can be tailored to speak to the needs or interests of your niche audience.
Buyers Have Problems. You Have the Solution
What problems do your products or services solve? The last aspect of an effective brand identity focuses on the problem. The most effective way to make a connection with your customer is to solve his or her problem. Adapt your brand identity so that your company clearly provides a solution to your customer’s problem, and watch as your offerings begin to sell themselves.
Does your brand match the quality of your company? Identity with your best customers. Learn more about establishing a respected brand name with the Digital Marketing Spotlight – AGORA. Oyova can help you reach your target audience with a brand identity.