Feel the Love! Valentine’s Day Marketing Ideas to Engage Your Audience
Ahh, yes. Romance is in the air. Valentine’s Day is right around the corner. There’s no time to waste. Put your creativity to work, engage your audience, and leverage this lovely holiday to give your business a boost.
Don’t worry if you’re not quite sure where to start. Below are some quick Valentine’s Day marketing campaigns and ideas to woo your customers.
Quick Valentine’s Day Marketing Campaign Ideas
Shower Them with Gifts
Valentine’s Day is all about showing that special someone how much you care. Your customers are no different. When creating your Valentine’s Day marketing campaign, develop offers that celebrate both couples and singles.
Consider offering a 2-for-1 deal on your products/services. Use fun, romantic language to create a connection and seal the deal.
Celebrate the Single Life
Don’t forget about your single customers. They’ll want your products/services too. When developing your campaign, you can consider creating a different offer just for them or one that applies to everyone. Whatever path you choose, make sure it’s enticing!
Check out this Valentine’s Day CampaignFB Post from Lush!
Show the Love on Social Media
It’s time to set the mood. And there’s no better place to start than social media. Creating a perfectly romantic atmosphere will undoubtedly intrigue and seduce your customers – sparking their interest and getting them engaged.
So, where should you start?
If you haven’t used themed polls on social media, you’re missing out. They’re a fun way to get your audience involved. Social media platforms such as Facebook, Snapchat, Twitter, and Instagram all offer this option, so there’s no excuse.
When creating polls, you’ll want to consider the frequency, timing, and relevance. You have the option to post as many times as you like, just make sure the questions you ask are relevant to your business. You could opt to post daily the week leading to Valentine’s Day, or you may choose to do it every other day or so. It’s up to you. Just make sure the questions you ask are engaging enough to get your audience’s attention.
Let your creativity shine! Updating your profile images and cover photos on social media to a Valentine’s Day motif is a sure-fire way to get noticed. If you happen to be running a specific Valentine’s Day marketing campaign, be sure to incorporate that into the message of your cover photos.
Lush’s Facebook Valentine’s Day social media imagery
William Sonoma’s Facebook Valentine’s Day social media imagery
Never underestimate the power of the #. One little hashtag for a campaign can drive engagement and boost your brand awareness in no time. If you’re developing a Valentine’s Day campaign, be sure to create a hashtag exclusive to your brand and campaign that can be shared on social media.
You can go one step further and create a social media hashtag contest. For example, if you’re selling a specific product during your campaign, ask your customers to take a pic of the product they purchased, share it on social with the campaign hashtag, and offer an incentive.
Sending Love Letters Is Always Nice
Gone are the days when one would put pen to paper to express their undying passion and devotion. In this digital age, it’s all about sending the right email with the right message.
Got a hot new sale going or a special discount for Valentine’s Day? Send a flirty email with a catchy subject line that highlights your offer to get your customers’ attention.
Say you care with a creative card. A digital Valentine’s Day card. Skip the sales and just let your customers know they matter. In fact, they matter so much you’ve included a special offer.
Give Them What They Want
During the holidays, people scramble to find the right gift – at the right price. It’s your job to tell them what they want and present it in a way they can’t resist.
When Oprah’s Favorite Things List comes out, it’s a big deal. So, when you’re looking at what to share on your blog, channel Oprah. Create content that focuses on Top Gifts, Best Last-Minute Gifts, Best Paired Gifts, and more to give your audience exactly what they’re looking for – a quick way to find a gift for that special someone.
Videos and Stories
When it comes to showcasing your products, get creative. Share stories on social media or create fun videos you can host on YouTube and share across the board. And you don’t have to be a videographer or spend a ton of money and resources on video to make that happen. Take out your phone and start shooting. Make your content exciting and fun to get your audience engaged.
Now It’s Time to Get to Work
These are just some quick Valentine’s Day marketing ideas to get you started. There are many other ways you can seduce your audience during the holiday. And don’t worry if you’re late to the game. Start planning your campaign for next year and use some of these ideas for your next holiday campaign.
Have any Valentine’s Day marketing ideas you’d like to share? Let us know!
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