Hootsuite v Sprout Social: Comparing Marketing Automation
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Comparing The Best Social Media Marketing Automation Platforms

Image of multiple social media platforms

Overview: Pros and Cons of Marketing Software for Social Media

Reduce the time and money it takes to make a sale. If you’re ready to lower your cost per click (CPC) or cost per sales lead (CPL) values, try social media marketing automation.

Are your business and brand growing faster than you can keep up?

If you’re concerned about your online brand and reputation, you may be in need of marketing automation software to help streamline your social media efforts. Marketing automation platforms allow you to publicize, observe, and interact with customers using several of your business profile feeds all in one place, including those of influencers and competitors to help keep tabs on what’s trending each week.


hootsuite best social media marketing automation platfroms


Pros: Live social media streams and bulk scheduling options with Google Drive.

Cons: Hidden costs for expensive analytics reports and custom URLs.

Everyone’s talking about Hootsuite — one of the most popular social media marketing tools today. That’s because Hootsuite integrates with several social media profiles all in one place to include your Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr, and Mixi pages. It also offers the ability to live stream your Instagram, Mailchimp, Reddit, and more.

Many like Hootsuite because you can easily schedule posts, even in bulk using spreadsheets in Google Drive. The cost may be too high for some with hidden fees, but at the end of the day, it gets the job done.


buffer best social media marketing automation platforms


Pros: Incredibly easy to use, and makes a fantastic mobile app.

Cons: Lacking a single stream inbox and Tumblr/Google+ profile integration.

On the other hand, Buffer is another awesome marketing automation software. Many prefer using Buffer vs. Hootsuite for scheduling posts with an intuitive and easy-to-use interface. If you don’t have a whole lot of time to learn the ropes, Buffer may be the best option for you. It integrates with your Twitter, Facebook, Pinterest, and Linkedin profiles and connects your Google+ page to your RSS blog feed. But it still has yet to offer a Tumblr or Google+ profile integration option.



Sprout Social best social media marketing automation platforms

Sprout Social


A single inbox for all social media profiles, and easy collaboration.

Cons: Data analysis for Twitter and Facebook, and you pay for Google Analytics (free).

Sprout Social is a great social media management platform to view all your live streams in one place. It integrates your social media profiles on Twitter, Facebook, Google+, and Linkedin. Not to mention, it automatically suggests post times based on the window of opportunity provided. However, some complain that they would like to see more from the reporting aspect of Sprout Social with more in-depth analytics.


Everypost best social media marketing automation platforms



One of the few automation apps that schedules on Pinterest, and it’s cheap!

Cons: Sometimes you get error messages, or it just doesn’t work.

In need of a simple mobile app for social media automation? Try Everypost, the mobile solution for scheduling all your social media posts in one place. Everypost allows you to post content to several streams including Facebook, Twitter, Google+, Flickr, Linkedin, Tumblr, and many other social networks. This social media platform app offers post scheduling, social analytics, and other features that can be accessed from your mobile device. The best part? It’s super cheap.

Ready for a more efficient marketing system with social media automation?

We can help set you up for social media success. Learn more about our marketing programs, and contact Oyova — a St. Petersburg web design, content marketing, social media management, and eCommerce web development company.


Hootsuite and Software for Social Media Automation

Everypost vs. Buffer vs. Hootsuite Infographic