Expertise matters when it comes to effective social media marketing. The complexities of the different channels and their specific users demand it. A social media marketing team covers everything from strategy to content development —and the costs associated with the services vary widely depending on your company interests and goals.
Is There an Average Cost to Hire a Social Media Team?
With the number of types of services you can purchase, there is no specific average. Monthly costs can range anywhere from around $299 for really basic social media services up to $15,000 for comprehensive packages for your business. Yes, that’s an incredible range. Finding the right agency for you and determining how much it costs to hire a social media marketing team will be dependent on the totality of your needs.
Here are the four general areas of services:
Employees & Strategy
Dynamic, engaging, and creative content directly targeted to your customer base is necessary for any social media campaign. From intriguing Facebook posts to visually dynamic images and infographics on Instagram, Twitter, and other sites, content is the heart of your social media marketing.
This area tends to be the one with the most cost variance. If you truly want to harness the full power of social media, you need to advertise. With this, you can get exposure to millions of more people than just your current followers.
Agencies will develop personalized solutions to help grow your followers. Even if your content is head and shoulders above the competition — it has to be found to be experienced. The bigger the audience translates into more opportunities for your business to grow.
The size of the company will be a major factor in your monthly costs. Due to the growing influence of social media marketing for business, specialists in each area are being utilized to provide the best and most comprehensive services and strategies. Some of the particular employees, particularly at corporate agencies, could include graphic designers, content writers, strategists, website developers, account managers, and search specialists.
These teams of experts come together to deliver precise social media marketing packages specific to your industry and for your company goals. The number of employees in the agency can make the difference in spending anywhere from $1,500 to $10,000 or more. The four areas mentioned above, and their inclusion in your social media marketing package, are what will determine your cost.
It is clear that companies need to be proactive, creative, and diligent when it comes to their approach to social media. How much you spend is certainly up to you. Expert teams are there to maximize your impact and ROI and keep your customers coming back for more.
Get quotes on the different packages that are offered to help make the best decision. How much does it cost to hire a social media marketing team? Ultimately, your investment will be determined by your needs and what you are willing to set aside in your budget. Reach out and have conversations with social media professionals to get a deeper understanding of the services and how they can help your business.