Social media is integral to a company’s overall marketing strategy. Hiring a professional social media marketing agency to develop and implement an effective and comprehensive social media platform can make a huge difference in your reach, engagement, and bottom line. But, do you know how to choose the right one?
There are a number of variables to consider prior to making this game-changing decision. Having this information up front will best serve your company — and your customers.
Here are 5 questions to ask before hiring a social media marketing agency.
Questions to Ask a Social Media Marketing Agency
What is Your History of Social Media Marketing Success?
Ask them how they have helped clients before and what kind of results they have produced for various services. Do they have a record of success? Could they share some client testimonials? Make sure you discuss previous achievements to help you
What is Your Social Media Marketing Process?
Find out how they work. Do they have a systematic and efficient mode of operation? Who is in charge of the process? Look for a social media marketing agency that has a solid, defined workflow. From industry research to strategy development, execution, data analysis, and refinement processes, companies should have a streamlined program in place to serve their clients well.
How Do You Approach Reporting Communications?
Ask them how often (and what is included) in the standard reporting of their social media efforts for your business. Does this work for you? Whether you are someone who likes very frequent detailed communications or less frequent overviews, it is important to know if you will be comfortable with their system of reporting ahead of time.
What is Your Billing Structure?
Get clarity on what you can expect to pay. Social media agencies will set up billing in a variety of ways. These can include a standard set price up-front, additional recurring fees, or a monthly figure that can go up or down depending on your requests. It is important to make sure you have a good understanding of their billing process for proper budgeting for your social media management.
What Does My Package Include?
Depending on your business and customer base, you may need an all-encompassing package or certain selective services/social media platforms. What are the different types of multimedia content creation included in the package? Do you have an option for different quantities of posts for each platform? What tools do you use for measuring analytics? Know what types of services and content are included in the complete package prior to committing to that choice.
An increasing amount of companies are hiring social media agencies to engage with customers, expand the reach and reputation of company brand(s), and escalate the achievement of business development goals. Consider the answers to the above questions before you make your decision. As with any business relationship, clarity is critical to a successful collaboration.