Whether you’re starting a new eCommerce business or pushing your company to step up its online sales game, Shopify offers solutions that can transform your organization. However, implementing Shopify on your own can prove to be a daunting task. Luckily, there are eCommerce Development Companies, such as Oyova, that have a skilled team of experienced Shopify developers at the ready to get your point-of-sale system implemented and even customized to meet your needs.
Our guide will discuss the inner workings of Shopify, the costs, the benefits, and what you need to consider when deciding if it’s the right tool for your business.
- Chapter 1: Shopify POS for Small Businesses: What It Is & Why You Need It
What is Shopify? What is the function of a point-of-sale (POS) system? The technology has made a standalone cash register a dinosaur. In today’s economy, having a POS for your small retail store or restaurant is essential to operate effectively.
Cloud-based systems can do much more than a cash register ever could, such as updating data coming in from various locations in real-time. They can take care of payments, manage employee payroll, and be used to create daily reports.
What is Shopify POS?
Shopify is the most powerful cloud-based point-of-sale system. We specifically recommend it for a few fundamental reasons. It allows you to integrate your in-store and online sales effectively. Over a million businesses use this software to unify their sales from the Web and physical storefronts. That group demonstrates an average year-over-year growth rate of 30 percent.
Why is Shopify outperforming the competition? It keeps adapting and improving all the time. In fact, Fast Company recently called Shopify the #1 most innovative company serving the retail sector.
How Shopify Creates Immediate Customer Loyalty
Loyalty is enhanced through the following features:
- Personalized marketing — Gathers contact information for marketing plans that provide exclusive sneak peeks and discounts;
- Loyalty apps — Gives customers rewards for their online and in-store purchases with integrated loyalty programs;
- Simple exchanges and returns — Allows your employees to help a customer with any issues, wherever they have bought the product;
- Up-to-the-minute customer profiles — Enables you to see lifetime spend and any notes for both online and in-store sales for personalized interactions.
Here are answers to four frequently asked questions about the POS:
Does Shopify Have A Point-of-Sale?
Yes. It comes in a Lite and Pro version, and the latter is far more robust.
How Does Shopify Work?
Retail POS systems and the online Shopify system are integrated seamlessly via the POS. In other words, it offers true omnichannel selling. That goes far beyond the standard. Nearly every eCommerce platform must have a middleware solution to integrate its POS systems with its shops. Promotions and loyalty programs are enhanced through native integration. In-store and online customer experience are married. Through these capabilities, customers get a much more robust experience, allowing them to do the following (among other capabilities):
- Buy online; exchange or return in the store.
- Buy online; pick up at the store.
- Buy in-store; get the product shipped.
- Leverage strong integrations with Instagram and Facebook.
While you do need Shopify POS hardware, you do not need to buy it from Shopify – and you can still keep your system compatible with the Shopify point-of-sale system.
How Much Does Shopify Charge?
Every Shopify plan comes standardly with Shopify POS Lite. If you want Shopify POS Pro, you will need to pay an $89 monthly charge for each of your physical locations beyond what you pay for your Shopify plan. Shopify POS Pro comes standard with a Shopify Plus plan.
You get quite a few extra capabilities with the Pro version:
- Unlimited employees on the system
- Save online, retrieve in-store
- Save in-store, retrieve online
- Staff roles and permissions
- Manager approval settings
- Tailored printed receipts
- Inventory management toolset
- High-level reporting and analytics
- Detailed reporting through various apps and integrations
- Exchanges at physical stores or online
- Shipments to customers of products they buy in-store
- In-store customer pickup of products purchased online
- In-store exchanges and returns of products bought online.