Thanksgiving Email Template: Top 8 Do’s and Don’ts - Oyova
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Steal Our Thanksgiving Email Templates (+ 8 Email Dos and Don’ts)

Thanksgiving email template being displayed on a computer monitor surrounded by fall symbols

The holiday season, particularly Thanksgiving, offers a golden opportunity for businesses to connect with their clientele on a personal level. As you aim to craft that perfect message, we’ve made your job easier with our meticulously designed Thanksgiving email templates.

These email templates are designed for different situations and are conceptualized to resonate with the spirit of gratitude that embodies Thanksgiving. Moreover, we’ve curated a list of 8 Dos and Don’ts to ensure your Thanksgiving email marketing hits the right chord.

6 Thanksgiving Email Templates for Different Situations

Thanksgiving is a special time to express gratitude and connect with your audience. Here we present six distinct Thanksgiving email templates, each designed with a unique theme and purpose in mind.

Email Template 1: The Gratitude Gesture

Subject: We Are Thankful For You!Gratitude written on a notepad surrounded by Thanksgiving decoration


Dear [Client’s Name],

As the Thanksgiving season approaches, we at [Your Company’s Name] want to extend our deepest gratitude for your trust and partnership. It’s loyal clients like you who make our journey fruitful and enjoyable.

We look forward to many more years of working together and making success a mutual story.

Warm wishes for a Happy Thanksgiving to you and your loved one

Warmest Regards,

[Your Name] [Your Position] [Your Contact Information]

Email Template 2: The Festive Offer

Subject: A Token of Thanks: Exclusive Thanksgiving Offer Inside!Graphic that says "Thanksgiving Sale - Special Offer"


Dear [Client’s Name],

Thanksgiving isn’t just a day to give thanks, it’s a chance for us to give back to valued clients like you. Enjoy an exclusive [X% discount] on [service/product] as a small token of our appreciation. Hurry, offer valid till [offer expiry date]!

May your Thanksgiving be filled with love, warmth, and extra special moments.

Thank you for being a part of our journey!

Warmest Regards,

[Your Name] [Your Position] [Your Contact Information]

Email Template 3: The Community Connect

Subject: Together We Make a Difference: Our Thanksgiving Community DrivePeople volunteering by putting food and water in paper bags


Dear [Client’s Name],

This Thanksgiving, we at [Your Company’s Name] are celebrating by giving back to our community. And we invite you to join us in our [Community Drive Details]

Your support over the years has enabled us to make a positive impact, and together we can spread the warmth and spirit of Thanksgiving further.

Thank you for being a cornerstone of our success. We wish you a Thanksgiving filled with joy and meaningful connections.

Warmest Regards,

[Your Name] [Your Position] [Your Contact Information]

Email Template 4: The Story Share

Subject: Our Journey So Far: A Thanksgiving ReflectionSign that says "Share Your Story" next to a cup of coffee


Dear [Client’s Name],

As we take a moment to reflect this Thanksgiving, we’re thrilled to share the milestones we’ve achieved this year at [Your Company’s Name], and none of it would have been possible without you.

[Include a brief story or a milestone achieved, make it visual with images if possible.]

Your trust fuels our ambition, and we’re excited about the journey ahead. Here’s to more shared success!

Happy Thanksgiving to you and your family!

Warmest Regards,

[Your Name] [Your Position] [Your Contact Information]

Email Template 5: The Educational Insight

Subject: The Wisdom Harvest: A Thanksgiving Treat for Your BusinessPerson smiling while reading a Thanksgiving eBook on a tablet


Dear [Client’s Name],

Thanksgiving is a time of harvest, reflection, and learning. This year, we’ve compiled some insightful [industry-specific tips/ a short e-book/ a webinar] as a token of appreciation for our continued partnership.

[Provide link or attach the resource]

May these insights help nourish your business strategy as we approach the new year.

Warmest wishes for a fruitful Thanksgiving!

Warmest Regards,

[Your Name] [Your Position] [Your Contact Information]

Email Template 6: The Customer Appreciation

Subject: You Make Us Better: A Special Thanks This ThanksgivingCard that says "Thank You" next to an Autumn leaf


Dear [Client’s Name],

Your feedback and engagement have been the cornerstone of our improvement and success. This Thanksgiving, we want to specially thank you for helping us become better.

We cherish your partnership and look forward to achieving more together.

Happy Thanksgiving to you and your loved ones!

Warmest Regards,

[Your Name] [Your Position] [Your Contact Information]

Each of these Thanksgiving email templates embodies a different facet of Thanksgiving — reflecting on the journey, providing value through educational insights, and appreciating customer engagement, thus enabling a multi-dimensional approach to your Thanksgiving email communication.

Master the Art of Thanksgiving Emails: 8 Dos and Don’ts

Navigating the dos and don’ts of holiday emailing can be tricky. Here, we’ve laid down eight important rules to abide by, ensuring your Thanksgiving email marketing is both effective and endearing.

1. Do Personalize Your MessageA Thanksgiving email template on a computer screen surrounded by pumpkins

Content personalization in email marketing is paramount in standing out in crowded inboxes. According to Zembula, addressing a customer by name can increase email open rates by 35%. However, 80% of retail brands fail to use personalization. Beyond just addressing the recipient by their name, it’s about delivering tailored content at the right time to the right person. This goes a long way in building a sustainable relationship between your brand and the customer, fostering loyalty and trust over time.

  • Use of First Names: Simply addressing the recipient by their first name can significantly enhance engagement.
  • Segmentation: Segment your email list based on various criteria like purchase history, location, or engagement level to send more targeted and relevant messages.
  • Dynamic Content: Incorporate dynamic content that changes based on the recipient’s behavior, preferences, or past interactions with your brand.

Example: Subject: “John, we are grateful for your support!”

2. Don’t Forget to Proofread

Errors in spelling, grammar, or even the recipient’s name can significantly impact the professionalism and perceived effort put into your email. According to a report by Tidio, 97.2% of people claim that poor grammar affects their perception of a company.

  • Multiple Reviews: Have multiple team members review the email for errors.
  • Use Proofreading Tools: Employ proofreading tools like Grammarly to catch unnoticed errors.
  • Test Send: Send a test email to yourself or team members to review how it appears in the inbox.

Example: Subject: “With Gratitude: A Thanksgiving Message from [Your Company’s Name]”

3. Do Keep it Sincere and Heartfelt

In a time when consumers are seeking more human-centered interactions with brands, sincerity in communication is a competitive advantage. A study by Nosto reported that 86% of consumers say authenticity is important to decide what brands they engage with and support. Your Thanksgiving email should reflect genuine appreciation and the human side of your brand, which can foster a deeper connection with your audience.

  • Share Real Stories: Share a genuine story of how your clients or community have impacted your business positively over the past year.
  • Use Authentic Language: Avoid clichés and marketing jargon. Use simple, heartfelt language to express gratitude.
  • Highlight Shared Achievements: Reflect on the milestones achieved through the collaborative efforts of your team and clients.

Example: Subject: “Together, we’ve achieved remarkable milestones!”

4. Don’t Overcomplicate the Message

The essence of your Thanksgiving email should be gratitude. Overcomplicating the message with too many topics or flashy designs can dilute this core message. Simplicity often leads to better engagement, as reported by Forbes, which found that users often leave web pages within 5 seconds if they don’t find what they’re looking for quickly.

  • Clear and Concise: Keep your message clear, concise, and focused on appreciation.
  • Simple Design: Employ a simple design that complements the message without overshadowing it.
  • Direct Call to Action: If you have a call to action, ensure it’s direct and easy to find.

Example: Subject: “Simple Thanks, Big Gratitude from [Your Company’s Name]”

5. Do Maintain a Balanced Tone

The tone of your email sets the stage for how your message is perceived. A balanced tone that is both friendly and professional can enhance brand perception. According to Constant Contact, for every $1 spent on email marketing, the average return is $36. This ROI can be significantly impacted by the tone and content of your emails, making it crucial to strike the right balance between warmth and professionalism.

  • Professional Language: Use language that is friendly yet retains a professional undertone.
  • Respect Cultural Differences: Be mindful of cultural sensitivities, especially if your audience is diverse.
  • Avoid Overly Salesy Tone: It’s essential to avoid a salesy tone, as it can detract from the spirit of Thanksgiving.

Example: Subject: “Expressing our heartfelt gratitude for our shared journey!”

6. Don’t Neglect Mobile Optimization

A significant amount of emails are opened on mobile devices. As per a report from Adestra, emails that display incorrectly on mobile may be deleted within three seconds by 70% of users. Therefore, it’s imperative to ensure your Thanksgiving email is mobile-friendly.

  • Responsive Design: Employ a responsive design that adapts to different screen sizes.
  • Test Across Devices: Before sending, test your email on various devices to ensure it displays correctly.
  • Concise Content: Keep your content concise and visually appealing to cater to mobile users.

Example: Subject: “A Heartfelt Thanks from [Your Company’s Name]!”

7. Do Offer Value

Delivering value not only enriches the customer experience but also reinforces the positive image of your brand. According to Statista, 347.3 billion emails are sent and received per day. To stand out from the rest, you must provide sufficient value to the recipient. Providing value in your Thanksgiving email could be an extension of your understanding and appreciation towards your customers, which in turn, could encourage brand loyalty and positive word-of-mouth referrals.

  • Exclusive Offers: Reward your loyal customers with exclusive discounts or early access to Black Friday sales.
  • Educational Content: Share insightful industry-related content, which could be blogs, webinars, or eBooks.
  • Community Involvement: Invite them to be part of a community event or charitable cause your business is supporting.

Example: Subject: “A token of our appreciation: Enjoy an exclusive offer inside!”

8. Don’t Overwhelm with Promotions

While it’s common to tie in promotions with holiday emails, Thanksgiving is primarily a time of giving thanks. Overloading your email with promotions can come off as insincere and may not resonate well with your audience. According to a statistic provided by OptinMonster, the primary reason individuals opt out of email lists is due to an overwhelming number of emails, with 59% of respondents citing this as their concern.

  • Subtle Promotion: If you wish to include promotions, ensure they are subtle and secondary to the message of gratitude.
  • Clear Focus: Maintain a clear focus on appreciating your clients or customers.
  • Value-Driven Promotion: If promoting, ensure the offers add value to the recipient rather than solely benefiting your business.

Example: Subject: “Our Success is Yours: Special Thanksgiving Offer Inside!”

Final Thanksgiving Email Marketing Tips Before Getting Started

When crafting emails, it’s essential to have a structured approach. The table below encapsulates various facets to consider while creating your Thanksgiving email, ensuring it resonates well with your audience and aligns with your brand ethos.


Aspect Description Example
Theme Selection Choose a theme that resonates with the Thanksgiving spirit of gratitude and giving back. “Giving Thanks,” “Grateful Moments”
Visual Elements Incorporate visuals like images, GIFs, or videos to make the email more engaging. Use images of happy customers or staff.
Emotional Appeal Craft your message to evoke emotions and reflect the human side of your brand. Share a heartfelt message of appreciation.
Urgency Create a sense of urgency to encourage readers to take action, if there’s a promotion involved. “Offer valid till the weekend.”
Social Proof Include testimonials or user-generated content to build trust and credibility. Customer testimonials, user reviews.
Storytelling Share a story related to your brand or the community to create a more personal connection. Share a success story from the past year.
Inclusivity Ensure your messaging is inclusive and respectful of diverse traditions and celebrations. Avoid language that’s exclusive or biased.
Follow-Up Plan a follow-up email to continue the conversation or to thank them for their engagement. Send a thank you email post-Thanksgiving.


The table above outlines several tips for crafting a compelling Thanksgiving email. Remember, the key to a successful email campaign lies in understanding your audience and tailoring your message to resonate with them. When utilizing a Thanksgiving email template, ensure it aligns with your marketing objectives to effectively convey your message and engage with your audience.

Utilize analytics from past campaigns to refine your strategies, ensuring each email is not just visually appealing but also emotionally resonant and mobile-friendly. Pre-testing different elements of your email can provide valuable insights and significantly enhance engagement. Additionally, adhering to legal compliance and ensuring accessibility will create a trustworthy and inclusive brand image. Engage your audience in real-time by incorporating dynamic elements, and don’t forget to plan a thoughtful follow-up to maintain the connection and enhance your brand-customer relationship.

Let Oyova Handle Your Marketing This Thanksgiving

Leverage our Thanksgiving email templates and the accompanying dos and don’ts to strengthen your connection with your clients this holiday season. With a touch of personalization and adherence to email marketing best practices, you’re well on your way to leaving a lasting impression.

Ready to elevate your Thanksgiving content marketing game to new heights? At Oyova, we specialize in crafting compelling, personalized content strategies that resonate with your audience and drive results. Our expert team is here to take the reins of your content marketing endeavors, ensuring every piece of content created is not just seen, but felt. Explore our range of content marketing services, and let’s work together to turn your content into conversion machines. Contact us today to get started.