Despite being considered “old” when compared to social media and other channels, email remains one of the most valuable digital marketing channels available to virtually any type of organization. Research confirms that email marketing still... Read More

Valentine’s Day is a holiday filled with romantic gifts and activities. With people in a loving (and spending mood), businesses have the opportunity to enhance their brand awareness and increase sales. Need some Valentine’s Day marketing ideas?... Read More

Now that you’ve built your email list and segmented them, designed a cohesive email template, and developed a content plan, you’re now ready to send your first ever email campaign but, before you click the send button, take a step back... Read More

Thanksgiving weekend unveils ruthless competition at its finest. If you happen to be in the business of sales, there’s even more pressure for you to utilize Thanksgiving weekend to reach your sales goals for the year. Email marketing during... Read More

Successful business owners agree: digital marketing is a central component of a bang-up Black Friday! Gaining your customer’s attention with powerful Black Friday subject lines — within a few seconds — is key to generating leads and driving... Read More

Do you have clarity on the core objectives of your email marketing strategy? Creating successful campaigns takes a thorough understanding of your audience as well as a program of best practices to execute email marketing that is effective and... Read More

Holidays are a BOOm for marketers. Email is an effective marketing strategy that you should take advantage of during the holidays, including Halloween. Communicating with your customers through specific themes are not only fun but can be very... Read More

Which comes first, marketing or sales? This isn’t a question of importance. It’s a question of job function. Inevitably, your marketing department is better suited to court the potential customer, while your sales department should take the... Read More

Leads aren’t leads. They’re people. That means each of your leads is unique. And they want different things. With data from their activity history, it won’t take you long to understand more of what they want and what their motivations are. By... Read More

Marketing automation sounds great, doesn’t it? Like you can place everything on autopilot, and it will get done. Well, as handy as “marketing automation” is, it doesn’t exactly work on auto-pilot. There’s a strategy behind it and tools... Read More