Think BIG with the Right Marketing Goals for Your Business
You need a marketing goal. One of the most effective ways to market your business is by first starting with a goal — what is it that you wish to achieve with marketing?
There are plenty of options when it comes to the purpose of marketing. Before devising a strategy, get a better idea of what it is you hope to accomplish with your marketing investment, and the amount of time your business can dedicate to the project.
Some of the most common marketing goals for businesses include:
- Expanding Your Audience
- Building a Respectable Brand
- Selling More Products/Services
- Scaling Your Company for Growth
Setting real tangible goals assures that you’re always moving toward a realistic figure of achievement. Many experts agree that you need a custom marketing system or the right kind of marketing for your business and industry in order to reach your intended customer.
First, start with your goal.
Expanding Your Audience
Don’t just agree that you want to expand your audience. Think of a tangible figure that can act as a goal. For example, if you’re trying to acquire more business prospects online, then write down the actual number to reach, such as growing your social media followers from 1 to 1,000 or increasing page views from 10,000 to 100,000 a year. Think about it. There are 3 billion people online these days, so why haven’t they found your page?
Building a Respectable Brand
Gaining respect online is much more complicated than you would expect. It all goes back to search engine optimization (SEO) and your appearance of “trustworthiness” to online users.
Your customer is not stupid. They can see right through the facade.
Most of your online audience has a discerning eye for detail when it comes to the appearance and user experience of your website. To build a respectable brand online means you have to rid your pages of amateur mistakes and sometimes even best the competition. Everyone has high expectations when it comes to the internet these days. A slow page, bad interface, or confusing copy will make potential customers turn away.
Build your brand online by increasing the domain authority (a number from 1 to 100) of your website from 10 to 35, and working to raise your website ranks to the top page in search engines with key terms.
Selling More Products/Services
One of the easiest achievements to track our sales goals. The easiest way to be certain your marketing is working is by selling more. Depending on your type of business, setting sales goals will require you to take your current company figures and multiply them.
There are several ways to do this. First, you can cut costs by constructing a marketing and sales system that’s more efficient through branding and targeting. Second, you can get more return on investment (ROI) by aligning sales and marketing. Last, you can present your offerings in a much more accessible with a mobile website and eCommerce store. Then when you’ve figured out an approach, set a new sales goal to double your total figures for the year.
Scaling Your Company for Growth
Everyone wants to grow a startup business fast, but this may not actually be your best option. In fact, when your prospects expand too fast, you get ahead of yourself. Too much business means your company can’t keep up with the pace. You start to get sloppy — and you know what sloppy means? You lose that edge or organized approach to planning ahead. Your strategy falls apart because you can’t focus on healthy business growth. You crash and burn.
How do you avoid driving everything you’ve built, thus far, into the ground? You build a solid internal foundation and remain flexible with external marketing needs. Sometimes, you’re not marketing to multiply sales but instead to reach top talent and find new employees. The most efficient marketing system not only complements your ability to gain more customers but also grows your internal business infrastructure.
Are you reaching your sales goals?
Working with a digital agency that aligns sales and marketing has the potential to multiply your return on investment (ROI). Read more about how we helped a law firm obtain 19X ROI in our Digital Marketing Spotlight – WFC Case Study
