What exactly does a digital agency do for companies?
A digital marketing agency is sanity insurance in the 21st Century. Why direct all your attention to marketing your business online when you can just leave this up to the experts?
Before you go investing in digital marketing, be certain your money is well spent. There are a few basic points to keep in mind that will aid in the success of your online marketing efforts. First, assess what your company should get from a digital marketing agency.
Here are a few basic questions you should ask yourself:
Does your company have a website? A great website is key to digital marketing. If your company has no website or your website is years old, then your web design may be in need of a full update. This is not necessarily because your website looks bad or doesn’t work right, but it’s actually because Google Search Engine has cracked down on User Experience (aka UX).
This means that Google now penalizes your website or favors it according to whether or not it’s supported by mobile browsers. Now you need a “responsive design” to be certain that you not only rank with a search but also match the pace your competitors have already set.
Are you optimizing your customer responses? You need to build a brand. A brand name and personality are the backbones of your online community. It’s a unique look and flavor that you bring to the table, and your customers find it easy to identify with. It reminds them of the uniqueness that is your company, what you do, and what’s familiar or they like about you. Building an online community with a website blog, social media profiles, and content marketing may be the key to optimizing your online presence, thus making the most out of your customer responses.
Do you even have a sales system? Try not to get embarrassed if you don’t already have a clear sales system. Just come to terms with the fact that you need one desperately. A sales system is what every successful company uses to keep track of their method of doing business.
With a sales system, you have a clearly outlined process in which others make a purchase. Yet it’s much more than this in that once a person is interested and stumbles upon your website, they have been qualified to be tracked as a “lead”. Quality leads are just as important as your customers, and a sales system opens you up to new methods of “lead nurturing” that allow you to keep in contact with these responses to your “calls-to-action”.
Is there actually such a thing as ROI? Yes, and it’s a beautiful thing. Return on investment is not only great for your company, but it’s also great for your digital marketing agency. The amount of effort you put into reaching more customers should also equal the benefit your company receives in growth. Better digital marketing returns with more traffic, more leads, more customers, and more sales. It gets the ball rolling in order to reach higher for even greater business goals. If you’re looking to scale your company or need a digital marketing agency that can grow with you, then focus on what they say about ROI.
Did these tips help you make a decision on digital marketing?
Let us help you reach the most customers for your investment. Learn more about our marketing programs at Oyova — a St. Petersburg web design, content marketing, social media management, and eCommerce web development company.
Because more business for your business is our business.