Driving new business is tough if you’re buried in the depths of the internet. The good news is there are plenty of ways a company can increase its Google rankings for free. Yes! It’s critical to have a comprehensive digital marketing plan in this increasingly mobile world, and utilizing free tools and smart techniques to elevate visibility is an excellent way to propel business goals.

SEO Still Rules

How’s your Search Engine Optimization (SEO) game? When it comes to techniques on how to increase your Google ranking for free — SEO should be your focus. Why? Because it’s still vital to global commerce and is a primary component of effective digital marketing. And getting it right doesn’t have to be expensive. It just takes some strategic thinking, effort, and useful tools and techniques.

Ready to boost your website’s SEO? Let’s get started.

7 Simple Ways to Increase Your Google Rankings for Free

1. Improve Your Keywords

The more targeted your keywords are to your particular niche, the better. Creating and utilizing targeted, personalized keywords will help you to rise above competitors and strain out the more generalized content. When figuring out how to increase your Google ranking for free, here are two top tools to improve your keywords:

improve your google rankings with improved keywords

1. - Google Trends — showcasing the latest stories the world is talking about. You can enter a term or a topic and then use that data to tell the most effective business stories for your products and services.
  - Google’s Keyword Tool — this free tool from Google AdWords produces the most relevant keywords based on particular words or phrases related to your products and services.

2. Create New Blog Content Often

how blogging can increase your google rankings

Don’t let your site get stale. You can increase your website visibility when you publish new content online on a regular basis. You can even explore Google Trends for ideas on new blogs for hot topics related to your industry. Make sure to intersperse your keywords strategically throughout the blog, but not so much that it is garish and unreadable. You want them to keep coming back for more.

3. Include Internal Links on Your Site

Another great technique to increase your Google ranking for free is to make sure you have a good amount of internal links on your site. Doing so helps Google and other search engines get a better understanding of how your pages relate to one other. From linking one blog to another or linking words or phrases on your blog to your services page, internal links are quite powerful.

increasing your website rankings with internal links

4. Make Your Articles & Blogs Easily Shareable

how to increase your google rankings by making your content more shareable

Don’t let an opportunity go by for your customers and fans to share your content. Make sure to include social share icons each time you place new articles, blogs, new product announcements, and other valuable information on your site. Doing so not only helps with exposure to new audiences but also is an indirect way to increase your rankings by getting more inbound clicks to your pages.

5. Regularly Maintain Your Site and Fix Broken Links

Nobody likes those dreaded 404 errors. It is essential to maintain your site and keep it as clean as possible by fixing broken links and deleting outdated and irrelevant content. Monitoring and managing your site health can go a long way to maintaining relevancy and keeping your site appealing and user-friendly. It doesn’t take much to turn off a customer for good.

fixing broken links will help increase your rankings with google

6. Include a Unique Title Tag for Each Page on Your Site

how to use title tags to increase your google website rankings for free

Feature appropriate keywords in title tags and write them for every page. Title tags should be up to 70 characters max. Use your words wisely, and Google can have a greater comprehension of precisely what is on your site.

7. Optimize Images and Other Media on Your Site

Yes, you should think about SEO regarding images and other media too. It is probably not the first thing that comes to your mind, but that doesn’t make it any less important. Title your photos, infographics, videos, and other media with relevant words /phrases, and write descriptive alt tags. While you are in the midst of reviewing everything, make sure all media is formatted correctly and uploads quickly. If your website is still in the dark ages and takes too much time to load, it’s time to update.

how to optimize your images to increase your google rankings for free

Bonus Material! More SEO Tools to Increase Your Rankings for Free

Yes, Google Trends and Keyword Tool are probably the biggest players in the game, but there are others that you can take advantage of as well. Depending on your needs, one of these could be your favorite. When you are finding out the best way to increase your Google ranking for free, check these out:

Screaming Frog — useful for finding broken links, oversized files/pictures, duplicate info, and more.
BROWSEO — just enter your URL and it displays basic, relevant SEO info.
Rank Checker — this tool from SEO Book shows you just where your site stands and gives you various tips to escalate your rankings. You can also install it on your toolbar for easy access.
GTmetrix — find out your speed score for specific URLs. Slow speeds make users flee! GTmetrix will also give you a list of improvement options such as resizing images.
Responsive Design Test — to keep your smartphone and other mobile device users happy, test your pages with this handy tool. Your ranking will improve when it is easily accessed and looks awesome on all types of devices.

Ranking Up for Increased Sales

Now that you’ve discovered how to increase your Google rankings for free, you can broaden your reach and optimize your site— and boost sales. With some effort, and a determination to make your site the best that it can be, visibility (and legitimacy in Google’s eyes) can set you on a trajectory to accomplish aggressive sales goals.

For more information on the many ways you can boost your business online, follow our blog here. Oyova provides free marketing tips that uncover the best way to grow your business.

How to Increase Your Google Rankings: Free Tips & Tools to Boost Your SEO