Businesses can develop their brand voice, view competition efforts, and engage with customers through social media. That’s why it’s important to know the best social media platforms for your business. Using the right platform for your target audience can amplify your visibility and sales and take your business to the next level.
Top 15 Social Media Sites in 2021 to Catapult Your Business
Considering the best social media platforms for business is important. You can engage with customers in a personalized, cost-effective way through social media. In fact, the cost is lower than nearly all other marketing channels for its scale, reach, and targeting capabilities.
It is generally difficult to find numbers on Google My Business (GMB) monthly active use and Google use in general. The number we use below combines the best monthly active user estimates we could find for both Google Search (4 billion) and Google Maps (1 billion). That number at least indicates potential viewership if not the businesses that are posting within GMB.
1) Google My Business
On average, a business listed on Google My Business received 317 Maps views and 943 Search views per month in 2019. That figure comes from an analysis of 45,000 business listings. You can use GMB to release localized content. Before thinking about content, though, it is critically important to claim and verify your GMB listing. Not only does GMB let your customers know that you sell what they need, but it provides reviews for social proof of your quality. Absolutely GMB is one of the best social media platforms for business.
Another of the best social media platforms is Facebook. Regardless of your industry, it is an important space for businesses. Search Engine Journal listed automotive, consumer goods, e-commerce, entertainment, financial services, gaming, media, retail, telecommunication, and technology as some of the most dominant industries on the platform. Businesses have often complained that Facebook suppresses business posts within the news feed. However, do not think you need to buy ads. Instead, consider increasing your engagement by releasing regular live videos or by creating or joining groups. Another option within the general ecosystem is a Facebook Messenger chatbot (see more on Messenger below).
A billion hours of videos are watched by YouTube users every single day. You can upload videos to get subscribers and interactions by creating a YouTube channel. YouTube is not just one of the largest social media sites but also one of the largest search engines. It is important to use SEO best practices on YouTube if you want to succeed.
This social messaging app currently has far more monthly active users than Facebook Messenger does — and is the top app of its kind. Why is WhatsApp powerful? People open messages of this sort, with a 98% open rate for SMS (vs. 20% for email).
5) Facebook Messenger
In 2011, Facebook turned Facebook Messenger into its own app, Messenger. (The app is still integrated with Facebook, though.) Businesses can send newsletters, chatbot communications, and advertisements through it.
WeChat is a full-featured platform that started as a messaging app. Your customers can book you or make reservations through it.
Coaches, influencers, and companies selling products will find success on this image-based platform. If you have a younger customer base, consider that 75% of 18-to-24-year-olds use IG.
TikTok is the king/queen of social in terms of short-form video. Note that users who are teenagers or younger make up 1 in 4 US users.
Telegram is a security-enhanced social messaging app. You can provide direct support, create chatbots, or use the channel feature for broader promotion.
Pin and organize digital bulletin boards by category. Add location and product detail information with Rich Pins.
Reddit is notable for its integration of niche communities (150,000 of them and counting) with content. Target your niche for interaction, but do not self-promote. It is against the terms.
You can share images, polls, links, and videos, along with short messages. By retweeting and mentioning, you integrate with the community. Remember brevity: the average length of a tweet in 2018 was just 33 characters!
LinkedIn may not have the user count, but B2B businesses especially should thrive. Consider that 50% of US college graduates use LinkedIn.
Content disappears on this platform. Publicly displayed Stories standardly disappear after 24 hours. Videos or photos sent as messages can be customized for disappearance time.
Medium blends a social network and publishing platform. You can actually republish your blogs on the platform for broader reach.
Which Social Media Sites Are Best for Your Brand?
Make sure you are prioritizing the right social media platforms for your business, specifically, to fully optimize social media benefits. Segment users and refine targeting.
Here are a few basic steps you can take to develop a sounder, more lucrative social media strategy:
- Have a goal in mind when you open each account that goes beyond simply using it as a marketing channel.
- Have a firm grasp of each platform.
- Allow the capacities of the platform to guide what purpose you think you can achieve through it.
- Look at the user data for the platforms you think will work best: income, gender, age, location, interests, etc.
- Ensure that the latest available data related to social media sites fuels your ongoing strategy.
- Get social media marketing help from professionals (see below).
3 Need-to-Know 2021 Social Media Trends
Here are three quick 2021 trends to help as you pare down the best social media platforms for your focused strategy:
#1. Incredibly, 3 in 5 smartphone users said they took advantage of the “click to call” option within Google My Business to directly contact businesses. The importance of health protocols and changes to open hours during the COVID-19 pandemic has driven the prominence of GMB as well.
#2. Among the best social media platforms of 2021, pay special attention to TikTok, noted Duncan Lambden in Tech.co. It is simply growing at a shocking rate, now with over 2 billion downloads.
#3. The best social media platforms are becoming integrated with e-commerce. Again, 2021 numbers from Tech.Co found that 55 percent of people had bought products via social media.
Elevating Your Brand
Do you want to refine and sharpen your business’s social media presence? At Oyova, we work with you to develop a customized strategy that fuels your growth. Then we center our efforts on the best social media platforms for your business. See our seven-part social media marketing process and contact us today to schedule a free consultation.