Author: Jon Tsourakis

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What’s the Best Branding Strategy for Growing Businesses

A growing business needs an effective way to gain more customers. Adopting a branding strategy will optimize the...

The 26 best personality traits of awesome digital agencies

Digital Marketing

The 26 Best Personality Traits of Awesome Digital Agencies

Which Personality Traits make the Best Digital Agency? How do you know the digital agency you choose will...

A Copywriter's Guide to Best Writing Practices

Content Marketing

A Copywriter’s Guide to Best Writing Practices

Copywriting is the black sheep of writing. It doesn’t care for your silly grammar rules and formalities. Every...

How to Plan Your Digital Marketing Strategy

Digital Marketing

How to Plan Your Digital Marketing Strategy

It’s that time of year again. Time to plan the next year’s digital marketing strategy. This is something...

Get Your Brand Straight – Your Brand Identity

Brand identity is a confusing term. Some feel it’s simply a logo others say it’s a logo with...

Targeting Customers for a Better Digital Marketing System

Digital Marketing

Targeting Customers for a Better Digital Marketing System

What’s the best way to reach customers? Target them. Targeting customers online is easier than ever before. There’s...

What should you do when Traditional Marketing doesn't work

Digital Marketing

What should you do when Traditional Marketing doesn’t work? Digitize.

Traditional Advertising? They’re over it. It’s time to Get Digital. There’s a reason traditional marketing no longer works....

The power of a marketing plan

Digital Marketing

14 Simple Questions for a Better Marketing Plan

I believe marketing plans lost their luster with the advent of template-based software. The ability to use canned...

Content Marketing

Build a Brand: Create Meaningful Connections with Content

Better Branding Makes Smarter Connections with Consistency Branding is in creating meaningful patterns with content. How does content...