The good news? If you’re hoping to reconnect with your audience, that implies you connected with them at one time. Meaning they know who you are and what you do. You’ve established awareness, and you’re not looking to educate them on the... Read More

If you have a mother who spent a lot of time as a varsity member on your own personal cheerleading squad, you may have bad copy and not know it. But for the rest of us, it’s often pretty obvious. Yet, we hide behind ideas that audiences take time... Read More

Google has ruled. Content is imperative to your marketing strategy. But the search engine threw in a challenge. The content has to be awesome. So what is awesome content? And how do you create it? There are a few things your content requires in... Read More

Tools simplify a task. In today’s world of shiny objects it’s easy to fall for one simply because of its cool factor, but if it doesn’t make you more efficient, it’s not worth your time. Content marketing tools encompass a broad range of... Read More

Do you write for a website or online business? If it’s your job to create high quality digital content, then take a look at best copywriting practices for content marketing online. Content is one of the most important aspects of good internet... Read More

Fear is the enemy of creation, especially when it comes to writing.... Read More