Thanksgiving weekend unveils ruthless competition at its finest. If you happen to be in the business of sales, there’s even more pressure for you to utilize Thanksgiving weekend to reach your sales goals for the year. Email marketing during... Read More

Successful business owners agree: digital marketing is a central component of a bang-up Black Friday! Gaining your customer’s attention with powerful Black Friday subject lines — within a few seconds — is key to generating leads and driving... Read More

Do you have clarity on the core objectives of your email marketing strategy? Creating successful campaigns takes a thorough understanding of your audience as well as a program of best practices to execute email marketing that is effective and... Read More

Holidays are a BOOm for marketers. Email is an effective marketing strategy that you should take advantage of during the holidays, including Halloween. Communicating with your customers through specific themes are not only fun but can be very... Read More

Leads aren’t leads. They’re people. That means each of your leads is unique. And they want different things. With data from their activity history, it won’t take you long to understand more of what they want and what their motivations are. By... Read More

The best kind of marketing approach is an integrated one. Together, different forms of marketing work as a unified representation of your business and they can help you do more with less. The basis for good email marketing is your list. But how do... Read More

Looking to craft that perfect email that will benefit your company and produce the results you’re looking for? To start, you’ll have to accept the fact that there’s no such thing as the “perfect” email. In fact, it’s possible the email... Read More

“On average 49% of companies are currently using Marketing Automation. With more than half of B2B companies (55%) adopting the technology.”... Read More

“Your email marketing database degrades by about 22.5% every year.” – Hubspot Not having much success with your emails? It might have something to do with your email lists. Don’t give up. Email marketing works. It’s an easy way to... Read More

Nurture Leads and Generate Sales with Our Quick Guide to Effective Emailing Email marketing has proven to be an effective tool to nurture leads and generate sales if done properly. Often, startups and small businesses want to take advantage of its... Read More