If your company has a lead nurturing program, you’ve likely taken the time to develop your content strategy and have a solid understanding of how best to use automated emails and social media. You’re likely also using marketing automation to... Read More

Lead nurturing is essential for any company to move potential buyers down their sales funnel and to increase sales. In fact, those that are successful at lead nurturing create 50% more sales ready leads at 33% lower cost. One of the essential... Read More

Which take time to develop. It’s no different when it comes to developing relationships with potential buyers who have expressed an interest in your content and business. Most leads don’t know you well enough yet to decide whether they want to... Read More

Marketing automation sounds great, doesn’t it? Like you can place everything on autopilot, and it will get done. Well, as handy as “marketing automation” is, it doesn’t exactly work on auto-pilot. There’s a strategy behind it and tools... Read More

“On average 49% of companies are currently using Marketing Automation. With more than half of B2B companies (55%) adopting the technology.”... Read More

Nurture Leads and Generate Sales with Our Quick Guide to Effective Emailing Email marketing has proven to be an effective tool to nurture leads and generate sales if done properly. Often, startups and small businesses want to take advantage of its... Read More

When developing our marketing campaigns, we look to a variety of channels to assist us in driving and promoting our content. We also find ways to nurture leads through their journey properly. Email marketing and marketing automation have been very... Read More

Stop Sending Boring Emails and Engage with Your Customers Email marketing can be an effective way to boost brand awareness and drive leads. That is if it’s done right. Many businesses go into email marketing blindly thinking sending something is... Read More

Reach Your Customer’s Inbox with Creative Email Marketing Ideas Your customers may not be fond of spam in their email inbox. But, there are ways to make an appearance without coming across as a spammer. The trick is to find a relevant medium to... Read More

What’s your sales plan for successful digital marketing? Do you need a better way to manage sales? Maybe you’re allowing your leads to forget about you, or you’ve been hit with so many inquiries you can’t keep up with the crowds of people... Read More