The holiday season is upon us, which means it’s time to get your creative juices flowing as you brainstorm the most festive holiday marketing ideas for promoting your products or services. Of course, if your ingenuity has been tapped out by having... Read More

Which comes first, marketing or sales? This isn’t a question of importance. It’s a question of job function. Inevitably, your marketing department is better suited to court the potential customer, while your sales department should take the... Read More

Leads aren’t leads. They’re people. That means each of your leads is unique. And they want different things. With data from their activity history, it won’t take you long to understand more of what they want and what their motivations are. By... Read More

Developing relationships with your potential customers is imperative when trying to convert them to buying customers. Concentrating your efforts on understanding what they want and delivering the information and answers they need will go a long way... Read More

Lead nurturing is essential for any company to move potential buyers down their sales funnel and to increase sales. In fact, those that are successful at lead nurturing create 50% more sales ready leads at 33% lower cost. One of the essential... Read More

Which take time to develop. It’s no different when it comes to developing relationships with potential buyers who have expressed an interest in your content and business. Most leads don’t know you well enough yet to decide whether they want to... Read More

The best kind of marketing approach is an integrated one. Together, different forms of marketing work as a unified representation of your business and they can help you do more with less. The basis for good email marketing is your list. But how do... Read More

“On average 49% of companies are currently using Marketing Automation. With more than half of B2B companies (55%) adopting the technology.”... Read More

Nurture Leads and Generate Sales with Our Quick Guide to Effective Emailing Email marketing has proven to be an effective tool to nurture leads and generate sales if done properly. Often, startups and small businesses want to take advantage of its... Read More

When developing our marketing campaigns, we look to a variety of channels to assist us in driving and promoting our content. We also find ways to nurture leads through their journey properly. Email marketing and marketing automation have been very... Read More