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Digital Marketing

Why You Should Consider Switching to GA4

As a digital analytics expert, I can tell you that Google Analytics 4 is the future of web...

Digital Marketing Web Development

AI Tools for Marketers and Web Developers

Artificial intelligence (AI) has become increasingly prevalent in almost every industry as technology advances. In marketing and web...

Digital Marketing

Google Analytics 4 vs. Universal Analytics – What’s Changing and Why You Should Care?

In today’s digital landscape, data-driven decision-making is more important than ever. With Google Analytics being one of the...

eCommerce

A Beginner’s Guide to eCommerce SEO

Whether you’re a beginner looking to learn about eCommerce SEO or an expert looking for a refresher, Oyova has compiled an eCommerce SEO guide for you.

SEO

SEO and User Experience: Understanding the Connection

If you’re optimizing your website for SEO but not considering your User Experience, you may not see the results you’re expecting. Discover the correlation between the two and why focusing on your audience's experience on your website is crucial to your SEO success.

SEO

Google Discover: How to Optimize Your Website

Google Discover can offer businesses the opportunity to get in front of their target audience. The key is to understand how to optimize your content - and your website - to show up in search results. Discover how to utilize Google Discover to increase brand awareness and website traffic.

SEO

What Are Backlinks and How Do They Work?

Backlinks are an important part of any SEO strategy. If you’re looking to give your website an SEO boost but are having trouble understanding backlinking and the different types offered, check out our guide. We answer the fundamental questions to help you start mapping out the best approach for your business.

Paid Search

SEO vs. PPC: Which Is Better for Your Business?

When comparing SEO vs. PPC to determine the best marketing strategy for your business, it’s important to understand their differences and benefits. Discover the basics of each and how they can both positively impact your online presence for years to come.

Google My Business Optimization: 7 Reasons Why It’s Important

SEO

7 Reasons Why You Should Optimize Your Google My Business Page

Google My Business optimization is a crucial part of your SEO strategy. Discover the benefits of keeping your page optimized and what you should focus on.