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SEO

What Are Backlinks and How Do They Work?

Backlinks are an important part of any SEO strategy. If you’re looking to give your website an SEO boost but are having trouble understanding backlinking and the different types offered, check out our guide. We answer the fundamental questions to help you start mapping out the best approach for your business.

Paid Search

SEO vs. PPC: Which Is Better for Your Business?

When comparing SEO vs. PPC to determine the best marketing strategy for your business, it’s important to understand their differences and benefits. Discover the basics of each and how they can both positively impact your online presence for years to come.